How to connect Google Business Profile and Encharge
Create a New Scenario to Connect Google Business Profile and Encharge
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Encharge will be your first step. To do this, click "Choose an app," find Google Business Profile or Encharge, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Encharge Node
Next, click the plus (+) icon on the Google Business Profile node, select Encharge from the list of available apps, and choose the action you need from the list of nodes within Encharge.


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Encharge

Authenticate Encharge
Now, click the Encharge node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Encharge settings. Authentication allows you to use Encharge through Latenode.
Configure the Google Business Profile and Encharge Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Encharge Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Encharge
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Encharge, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Encharge integration works as expected. Depending on your setup, data should flow between Google Business Profile and Encharge (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Encharge
Google Business Profile + Encharge + Slack: When a new or updated review is received in Google Business Profile, a tag is added to the user in Encharge. Subsequently, a notification is sent to the marketing team in Slack to review the feedback.
Encharge + Google Business Profile + Google Sheets: When a tag is added to a user in Encharge, the workflow searches Google Sheets for the corresponding GBP review and updates a specific cell with the user's tag, allowing for monthly performance reports.
Google Business Profile and Encharge integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Encharge
Use Encharge in Latenode to automate personalized marketing. Build workflows that segment leads, trigger email sequences, and update customer profiles based on real-time behavior. Connect Encharge to any data source and use Latenode’s no-code tools or JavaScript to orchestrate sophisticated, event-driven campaigns without complex coding.
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See how Latenode works
FAQ Google Business Profile and Encharge
How can I connect my Google Business Profile account to Encharge using Latenode?
To connect your Google Business Profile account to Encharge on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Encharge accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger personalized email campaigns from new Google Business Profile reviews?
Yes, you can! With Latenode, instantly trigger email sequences in Encharge for each new Google Business Profile review, fostering engagement & loyalty with tailored responses. Leverage no-code or JavaScript for advanced customization.
What types of tasks can I perform by integrating Google Business Profile with Encharge?
Integrating Google Business Profile with Encharge allows you to perform various tasks, including:
- Add new Google Business Profile reviewers to Encharge as leads.
- Update Encharge contact properties based on Google Business Profile interactions.
- Send automated thank you emails via Encharge to positive reviewers.
- Create Encharge segments based on Google Business Profile review sentiment.
- Track Google Business Profile review trends in Encharge dashboards.
What Google Business Profile data can I access through Latenode integrations?
Access data like reviews, ratings, questions, and business information within Latenode. Use this data to trigger actions in Encharge and personalize customer journeys with no-code ease.
Are there any limitations to the Google Business Profile and Encharge integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data before integration setup isn't automatically synced.
- Complex sentiment analysis may require custom JavaScript or AI prompt engineering.
- The number of daily API calls to Google Business Profile is subject to Google's rate limits.