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Automatically enrich leads found via Google Business Profile using Enrich Layer, scaling lead qualification affordably with Latenode's execution-based pricing. Combine this with custom logic via JavaScript nodes to precisely target high-value prospects, all within a collaborative visual editor.
Connect Google Business Profile and Enrich Layer in minutes with Latenode.
Create Google Business Profile to Enrich Layer workflow
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Create a New Scenario to Connect Google Business Profile and Enrich Layer
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Enrich Layer will be your first step. To do this, click "Choose an app," find Google Business Profile or Enrich Layer, and select the appropriate trigger to start the scenario.
Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.
Google Business Profile
Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Enrich Layer Node
Next, click the plus (+) icon on the Google Business Profile node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.
Google Business Profile
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Enrich Layer
Authenticate Enrich Layer
Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.
Configure the Google Business Profile and Enrich Layer Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Enrich Layer Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Enrich Layer
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Business Profile, Enrich Layer, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Google Business Profile and Enrich Layer integration works as expected. Depending on your setup, data should flow between Google Business Profile and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Business Profile + Enrich Layer + Google Sheets: When a new or updated review is posted on Google Business Profile, enrich the reviewer's company details using Enrich Layer and then log this information along with the review details in a Google Sheet.
Enrich Layer + Google Business Profile + HubSpot: When a new contact is created in HubSpot, use Enrich Layer to search for their company information, then update the contact in HubSpot with the business details found on Google Business Profile, like address or category.
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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How can I connect my Google Business Profile account to Enrich Layer using Latenode?
To connect your Google Business Profile account to Enrich Layer on Latenode, follow these steps:
Can I enrich new Google Business Profile reviews?
Yes, you can! With Latenode, automatically enrich new Google Business Profile reviews to gain deeper customer insights. Leverage no-code blocks for efficient data handling and improved analysis.
What types of tasks can I perform by integrating Google Business Profile with Enrich Layer?
Integrating Google Business Profile with Enrich Layer allows you to perform various tasks, including:
Can I automate review responses based on enriched data?
Yes! Use Latenode's AI blocks and custom JavaScript to automate personalized review responses based on the sentiment and enriched customer data.
Are there any limitations to the Google Business Profile and Enrich Layer integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: