How to connect Google Business Profile and Facebook
Create a New Scenario to Connect Google Business Profile and Facebook
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Facebook will be your first step. To do this, click "Choose an app," find Google Business Profile or Facebook, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Node
Next, click the plus (+) icon on the Google Business Profile node, select Facebook from the list of available apps, and choose the action you need from the list of nodes within Facebook.


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Authenticate Facebook
Now, click the Facebook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook settings. Authentication allows you to use Facebook through Latenode.
Configure the Google Business Profile and Facebook Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Facebook Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Facebook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Facebook integration works as expected. Depending on your setup, data should flow between Google Business Profile and Facebook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Facebook
Google Business Profile + Facebook + Slack: When a new positive review is received in Google Business Profile, automatically create a post on a specified Facebook page and send a notification to the business owner via Slack.
Facebook + Google Business Profile + Airtable: Track Facebook ad performance by pulling metrics and storing them in Airtable, alongside relevant data extracted from Google Business Profile for comprehensive business insights.
Google Business Profile and Facebook integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Facebook
Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.
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See how Latenode works
FAQ Google Business Profile and Facebook
How can I connect my Google Business Profile account to Facebook using Latenode?
To connect your Google Business Profile account to Facebook on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Facebook accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically share new Google Business Profile posts to Facebook?
Yes, you can! Latenode's visual editor makes this easy. Automatically cross-promote your latest GBP updates, boosting engagement and saving valuable time.
What types of tasks can I perform by integrating Google Business Profile with Facebook?
Integrating Google Business Profile with Facebook allows you to perform various tasks, including:
- Syncing business contact information across both platforms.
- Sharing Google Business Profile updates as Facebook posts.
- Monitoring Facebook comments and responding via GBP.
- Aggregating customer reviews from both platforms.
- Creating targeted Facebook ad campaigns based on GBP insights.
Can I use JavaScript to transform Google Business Profile data before posting to Facebook?
Yes! Latenode's JavaScript blocks allow complex data transformations, giving you total control over content and formatting before it reaches Facebook.
Are there any limitations to the Google Business Profile and Facebook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Facebook's API rate limits may impact high-volume posting.
- Certain advanced Google Business Profile features may not have direct equivalents in Facebook.
- Initial setup requires administrative access to both Google Business Profile and Facebook pages.