How to connect Google Business Profile and Facebook Ads Campaign Management
Create a New Scenario to Connect Google Business Profile and Facebook Ads Campaign Management
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find Google Business Profile or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Ads Campaign Management Node
Next, click the plus (+) icon on the Google Business Profile node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.


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Facebook Ads Campaign Management

Authenticate Facebook Ads Campaign Management
Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.
Configure the Google Business Profile and Facebook Ads Campaign Management Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.


Google Business Profile
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Facebook Ads Campaign Management

Set Up the Google Business Profile and Facebook Ads Campaign Management Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Ads Campaign Management
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Facebook Ads Campaign Management, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between Google Business Profile and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Facebook Ads Campaign Management
Google Business Profile + Facebook Ads Campaign Management + Google Sheets: When a new review is posted on Google Business Profile, extract the review details. Use these details to find relevant Facebook Ads Campaigns via name. Then, add a row to Google Sheets to track review feedback and campaign performance metrics.
Facebook Ads Campaign Management + Google Business Profile + Slack: When a new Facebook Ad is created, retrieve relevant Google Business Profile data using keywords from the ad. If there's a significant increase in website visits correlated to the ad (hypothetically measured elsewhere and input into sheets) trigger a Slack notification with ad details and GBP insights.
Google Business Profile and Facebook Ads Campaign Management integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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FAQ Google Business Profile and Facebook Ads Campaign Management
How can I connect my Google Business Profile account to Facebook Ads Campaign Management using Latenode?
To connect your Google Business Profile account to Facebook Ads Campaign Management on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Facebook Ads Campaign Management accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update ads based on GBP reviews?
Yes, you can! Latenode allows real-time data sync, triggering ad updates based on positive Google Business Profile reviews. Enhance your ad relevance effortlessly.
What types of tasks can I perform by integrating Google Business Profile with Facebook Ads Campaign Management?
Integrating Google Business Profile with Facebook Ads Campaign Management allows you to perform various tasks, including:
- Automatically pausing ads for locations during temporary Google Business Profile closures.
- Updating Facebook ad copy with new promotions posted to Google Business Profile.
- Creating targeted Facebook ad campaigns based on Google Business Profile customer demographics.
- Triggering Facebook lead ads when users interact with Google Business Profile Q&A.
- Monitoring Google Business Profile review sentiment and adjusting Facebook ad spend.
How frequently does Latenode sync GBP data for ad campaigns?
Latenode syncs Google Business Profile data in near real-time, ensuring your Facebook ad campaigns always reflect the latest information.
Are there any limitations to the Google Business Profile and Facebook Ads Campaign Management integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data before integration cannot be used in Facebook Ads.
- Changes in Google Business Profile API rate limits may affect data synchronization speed.
- Custom JavaScript code may be required for highly specific or complex data transformations.