How to connect Google Business Profile and Facebook Conversions
Create a New Scenario to Connect Google Business Profile and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Facebook Conversions will be your first step. To do this, click "Choose an app," find Google Business Profile or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Google Business Profile node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Google Business Profile and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Google Business Profile and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Facebook Conversions
Facebook Conversions + Google Business Profile + Google Sheets: When a new conversion event is received from Facebook Conversions, find associated data. Then, find a Google Business Profile and log the conversion details into a Google Sheet for conversion tracking and attribution analysis.
Facebook Conversions + Google Business Profile + Slack: When a new conversion event is received from Facebook Conversions, check for updates on the Google Business Profile. If there's a significant change (e.g., new review or increased activity), send a notification to a designated Slack channel to alert the team.
Google Business Profile and Facebook Conversions integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Google Business Profile and Facebook Conversions
How can I connect my Google Business Profile account to Facebook Conversions using Latenode?
To connect your Google Business Profile account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track offline conversions from Google Business Profile ads on Facebook?
Yes, you can! Latenode's flexible data mapping and logic blocks allow you to easily send offline conversion data from Google Business Profile to Facebook Conversions for enhanced ad optimization.
What types of tasks can I perform by integrating Google Business Profile with Facebook Conversions?
Integrating Google Business Profile with Facebook Conversions allows you to perform various tasks, including:
- Automatically create Facebook ad campaigns based on new GBP reviews.
- Sync GBP appointment data to Facebook as custom conversion events.
- Share GBP promotional posts to Facebook as organic posts.
- Track which Facebook ads drive calls to your GBP listed phone number.
- Update Facebook ad creative when GBP business hours are changed.
How can I automate Google Business Profile review responses?
Use Latenode's AI blocks and workflow logic to automatically generate and post personalized responses to new Google Business Profile reviews based on sentiment.
Are there any limitations to the Google Business Profile and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration between the two platforms is not directly supported.
- The integration is limited by the APIs and permissions of both services.
- Complex data transformations may require custom JavaScript code.