How to connect Google Business Profile and Facebook Lead Ads
Create a New Scenario to Connect Google Business Profile and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Google Business Profile or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Google Business Profile node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.


Google Business Profile
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Facebook Lead Ads

Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Google Business Profile and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Google Business Profile and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Facebook Lead Ads
Facebook Lead Ads + Email + Google Business Profile: When a new lead is submitted via Facebook Lead Ads, an email notification is sent. Simultaneously, the lead's question is added to the Google Business Profile FAQ section.
Facebook Lead Ads + Google Sheets + Google Business Profile: When a new lead is created in Facebook Lead Ads, the lead data is added to a Google Sheet. Subsequently, a Google Business Profile post is created to promote relevant offers to attract more leads.
Google Business Profile and Facebook Lead Ads integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Google Business Profile and Facebook Lead Ads
How can I connect my Google Business Profile account to Facebook Lead Ads using Latenode?
To connect your Google Business Profile account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile using Facebook Lead Ads data?
Yes, you can! Latenode lets you sync data, ensuring your Google Business Profile is always up-to-date with the latest leads from Facebook, saving you time and improving customer engagement.
What types of tasks can I perform by integrating Google Business Profile with Facebook Lead Ads?
Integrating Google Business Profile with Facebook Lead Ads allows you to perform various tasks, including:
- Create or update Google Business Profile posts from new Facebook leads.
- Send thank you messages via Facebook Messenger to new GBP reviewers.
- Add new Facebook leads as followers on your Google Business Profile.
- Track Facebook lead ad performance within your Google Business Profile dashboard.
- Send internal notifications for negative GBP reviews via Facebook.
How do I handle Google Business Profile location verification within Latenode?
Latenode simplifies the verification process with clear instructions and supports various methods directly within the platform for quick setup.
Are there any limitations to the Google Business Profile and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Facebook APIs.
- The integration relies on the availability and stability of the respective APIs.
- Custom field mapping may require JavaScript for advanced transformations.