How to connect Google Business Profile and Facebook Messenger
Create a New Scenario to Connect Google Business Profile and Facebook Messenger
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Facebook Messenger will be your first step. To do this, click "Choose an app," find Google Business Profile or Facebook Messenger, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Messenger Node
Next, click the plus (+) icon on the Google Business Profile node, select Facebook Messenger from the list of available apps, and choose the action you need from the list of nodes within Facebook Messenger.


Google Business Profile
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Facebook Messenger


Authenticate Facebook Messenger
Now, click the Facebook Messenger node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Messenger settings. Authentication allows you to use Facebook Messenger through Latenode.
Configure the Google Business Profile and Facebook Messenger Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Facebook Messenger Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Messenger
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Facebook Messenger, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Facebook Messenger integration works as expected. Depending on your setup, data should flow between Google Business Profile and Facebook Messenger (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Facebook Messenger
Facebook Messenger + Google Business Profile + AI Agent: When a new message is received in Facebook Messenger, the bot uses the AI Agent to answer the question using data fetched or derived from the Google Business Profile, then sends that response back to the user in Messenger.
Facebook Messenger + Google Business Profile + Google Sheets: Every time a new message is received in Facebook Messenger, log the inquiry, along with any related data from Google Business Profile, into a new row in a Google Sheet. Update the sheet with resolution status as needed.
Google Business Profile and Facebook Messenger integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Facebook Messenger
Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.
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See how Latenode works
FAQ Google Business Profile and Facebook Messenger
How can I connect my Google Business Profile account to Facebook Messenger using Latenode?
To connect your Google Business Profile account to Facebook Messenger on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Facebook Messenger accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send new Google Business Profile reviews to Messenger?
Yes! Latenode's visual editor makes it easy to trigger Messenger alerts for each new review. Enhance customer engagement and respond faster using no-code or add AI-powered sentiment analysis.
What types of tasks can I perform by integrating Google Business Profile with Facebook Messenger?
Integrating Google Business Profile with Facebook Messenger allows you to perform various tasks, including:
- Send new review notifications directly to a Messenger channel.
- Automatically reply to common questions via Messenger chatbot.
- Create Messenger-based support tickets from GBP message inquiries.
- Post updated Google Business Profile hours to a Messenger group.
- Share new product announcements from GBP to Messenger contacts.
How often does Latenode sync new Google Business Profile data?
Latenode can sync data in near real-time, triggered by events or at scheduled intervals. Customize frequency using webhooks and JavaScript for advanced control.
Are there any limitations to the Google Business Profile and Facebook Messenger integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex chatbot logic may require JavaScript knowledge.
- Rate limits imposed by Google Business Profile and Facebook Messenger apply.
- Historical data migration requires custom workflow design.