How to connect Google Business Profile and Figma
Create a New Scenario to Connect Google Business Profile and Figma
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Figma will be your first step. To do this, click "Choose an app," find Google Business Profile or Figma, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Figma Node
Next, click the plus (+) icon on the Google Business Profile node, select Figma from the list of available apps, and choose the action you need from the list of nodes within Figma.


Google Business Profile
⚙
Figma

Authenticate Figma
Now, click the Figma node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Figma settings. Authentication allows you to use Figma through Latenode.
Configure the Google Business Profile and Figma Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Figma Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Figma
Trigger on Webhook
⚙

Google Business Profile
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Figma, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Figma integration works as expected. Depending on your setup, data should flow between Google Business Profile and Figma (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Figma
Google Business Profile + Slack + Figma: When a new positive review is received on Google Business Profile, a celebratory message is sent to a Slack channel, and a comment is posted on a specified Figma file to highlight the positive feedback.
Figma + Google Sheets + Google Business Profile: When a new comment is added to a Figma design, the comment is added as a new row to a Google Sheet for tracking. Subsequently, a post is created on Google Business Profile summarizing the feedback.
Google Business Profile and Figma integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories
About Figma
Automate design workflows by connecting Figma to Latenode. Extract design assets, update text layers based on database values, or trigger notifications on component changes. Scale design operations by automating repetitive tasks and integrating them into broader business processes using Latenode's visual editor and code customization options.
Related categories
See how Latenode works
FAQ Google Business Profile and Figma
How can I connect my Google Business Profile account to Figma using Latenode?
To connect your Google Business Profile account to Figma on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Figma accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate design updates based on Google Business Profile reviews?
Yes! Latenode lets you trigger Figma updates based on new Google Business Profile reviews. Use AI to summarize feedback and automatically update designs, improving customer experience.
What types of tasks can I perform by integrating Google Business Profile with Figma?
Integrating Google Business Profile with Figma allows you to perform various tasks, including:
- Automatically update marketing materials with latest Google Business Profile information.
- Create Figma designs from positive Google Business Profile review summaries.
- Generate design mockups based on competitor analysis scraped from Google Business Profile.
- Design promotional materials based on Google Business Profile event listings.
- Visualize customer sentiment from Google Business Profile reviews directly in Figma.
How easily can I manage multiple Google Business Profile accounts?
Latenode allows easy management of multiple Google Business Profile accounts within a single workflow, streamlining your marketing efforts at scale.
Are there any limitations to the Google Business Profile and Figma integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Figma APIs may affect large-scale automation.
- Complex design changes in Figma might require custom JavaScript coding.
- Historical Google Business Profile data access is subject to Google's API availability.