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Capture leads from your Google Business Profile "Request a Quote" button using Fillout forms, then use Latenode's visual editor to instantly qualify and route them. Scale your lead management without per-step costs thanks to affordable execution pricing.
Connect Google Business Profile and Fillout in minutes with Latenode.
Create Google Business Profile to Fillout workflow
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Fillout will be your first step. To do this, click "Choose an app," find Google Business Profile or Fillout, and select the appropriate trigger to start the scenario.

Select the Google Business Profile node from the app selection panel on the right.

Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Business Profile node, select Fillout from the list of available apps, and choose the action you need from the list of nodes within Fillout.

Google Business Profile
β
Fillout
Now, click the Fillout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Fillout settings. Authentication allows you to use Fillout through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
β
AI Anthropic Claude 3
β
Fillout
Trigger on Webhook
β
Google Business Profile
β
β
Iterator
β
Webhook response
After configuring Google Business Profile, Fillout, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Business Profile and Fillout integration works as expected. Depending on your setup, data should flow between Google Business Profile and Fillout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Fillout + Slack + Google Business Profile: New submissions in Fillout about store feedback trigger a Slack message with the submission details, and then create a reply to the Google Business Profile review based on the feedback.
Fillout + Google Sheets + Google Business Profile: When a new survey is submitted in Fillout, the responses are captured in Google Sheets. The Google Sheet data is used to automatically update the store info in Google Business Profile.
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Fillout
Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.
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How can I connect my Google Business Profile account to Fillout using Latenode?
To connect your Google Business Profile account to Fillout on Latenode, follow these steps:
Can I automatically update Google Business Profile from Fillout form submissions?
Yes, you can! Latenode allows real-time updates using a visual interface or custom JavaScript, ensuring your Google Business Profile is always accurate, saving time and preventing errors.
What types of tasks can I perform by integrating Google Business Profile with Fillout?
Integrating Google Business Profile with Fillout allows you to perform various tasks, including:
How secure is my Google Business Profile data when using Latenode?
Latenode uses advanced encryption and secure authentication protocols to protect your data, ensuring safe and reliable data transfers between Google Business Profile and Fillout.
Are there any limitations to the Google Business Profile and Fillout integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: