How to connect Google Business Profile and Firecrawl
Create a New Scenario to Connect Google Business Profile and Firecrawl
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Firecrawl will be your first step. To do this, click "Choose an app," find Google Business Profile or Firecrawl, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Firecrawl Node
Next, click the plus (+) icon on the Google Business Profile node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.


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Authenticate Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Configure the Google Business Profile and Firecrawl Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Firecrawl Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Business Profile, Firecrawl, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Firecrawl integration works as expected. Depending on your setup, data should flow between Google Business Profile and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Firecrawl
Firecrawl + Google Business Profile + Google Sheets: Firecrawl searches a website for keyword rankings. The results are then compared to Google Business Profile data, and the combined data is logged in Google Sheets for tracking and analysis.
Firecrawl + Google Business Profile + Slack: Firecrawl periodically crawls a URL and extracts website data. If significant changes related to keywords associated with a Google Business Profile are detected, a message is sent to a designated Slack channel alerting the marketing team.
Google Business Profile and Firecrawl integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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See how Latenode works
FAQ Google Business Profile and Firecrawl
How can I connect my Google Business Profile account to Firecrawl using Latenode?
To connect your Google Business Profile account to Firecrawl on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Firecrawl accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate competitor analysis using Google Business Profile and Firecrawl?
Yes, you can! Latenode's visual editor makes it easy to automate data extraction, analysis, and reporting across platforms. Gain competitive insights without manual data wrangling.
What types of tasks can I perform by integrating Google Business Profile with Firecrawl?
Integrating Google Business Profile with Firecrawl allows you to perform various tasks, including:
- Monitoring your Google Business Profile ranking for specific keywords.
- Tracking competitor rankings in local search results.
- Automating reports on keyword performance and visibility.
- Analyzing customer reviews from Google Business Profile using AI.
- Updating Google Business Profile based on Firecrawl's SEO insights.
How easily can I extract review data from Google Business Profile in Latenode?
Latenode simplifies review extraction. Use pre-built nodes, JavaScript, or AI to parse and analyze review data, automating sentiment analysis and reporting.
Are there any limitations to the Google Business Profile and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Business Profile API may affect data retrieval speed.
- Firecrawl data accuracy depends on the quality of scraped data.
- Historical data from Google Business Profile beyond a certain period might not be accessible via the API.