How to connect Google Business Profile and FireText
Create a New Scenario to Connect Google Business Profile and FireText
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or FireText will be your first step. To do this, click "Choose an app," find Google Business Profile or FireText, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the FireText Node
Next, click the plus (+) icon on the Google Business Profile node, select FireText from the list of available apps, and choose the action you need from the list of nodes within FireText.


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FireText


Authenticate FireText
Now, click the FireText node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your FireText settings. Authentication allows you to use FireText through Latenode.
Configure the Google Business Profile and FireText Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and FireText Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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FireText
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, FireText, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and FireText integration works as expected. Depending on your setup, data should flow between Google Business Profile and FireText (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and FireText
Google Business Profile + Slack: When a new or updated review is posted on Google Business Profile, a notification is sent to a specified Slack channel to alert the team.
FireText + Zoho CRM: When a new message is received in FireText, log the interaction by creating a new object in Zoho CRM, capturing message details and contact information.
Google Business Profile and FireText integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About FireText
Use FireText in Latenode to automate SMS sending and verification. Trigger texts based on events, like new orders or form submissions. Perfect for OTP, alerts, and marketing campaigns. Integrate with databases and CRMs, adding conditional logic and custom scripts for tailored messaging inside scalable Latenode flows.
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See how Latenode works
FAQ Google Business Profile and FireText
How can I connect my Google Business Profile account to FireText using Latenode?
To connect your Google Business Profile account to FireText on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and FireText accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send SMS updates for new Google Business Profile reviews?
Yes, you can! Latenode's visual editor makes this simple, triggering FireText SMS messages when new Google Business Profile reviews are posted. Stay informed and respond faster to customer feedback.
What types of tasks can I perform by integrating Google Business Profile with FireText?
Integrating Google Business Profile with FireText allows you to perform various tasks, including:
- Send SMS alerts for negative Google Business Profile reviews.
- Automatically send thank you SMS to customers who leave positive reviews.
- Notify your team via SMS about new customer inquiries.
- Send promotional SMS campaigns based on Google Business Profile insights.
- Update FireText contacts with new leads captured from Google Business Profile.
Can I customize SMS messages based on review sentiment?
Yes, Latenode's AI blocks analyze review sentiment. Customize SMS responses using prompt-based steps for personalized communication.
Are there any limitations to the Google Business Profile and FireText integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and FireText may affect workflow speed.
- Changes to the Google Business Profile or FireText APIs could require workflow adjustments.
- Complex logic may require JavaScript knowledge to implement in Latenode.