How to connect Google Business Profile and Formsite
Create a New Scenario to Connect Google Business Profile and Formsite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Formsite will be your first step. To do this, click "Choose an app," find Google Business Profile or Formsite, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formsite Node
Next, click the plus (+) icon on the Google Business Profile node, select Formsite from the list of available apps, and choose the action you need from the list of nodes within Formsite.


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Formsite

Authenticate Formsite
Now, click the Formsite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formsite settings. Authentication allows you to use Formsite through Latenode.
Configure the Google Business Profile and Formsite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Formsite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Formsite
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Formsite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Formsite integration works as expected. Depending on your setup, data should flow between Google Business Profile and Formsite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Formsite
Formsite + Google Sheets + Google Business Profile: When a new form result is submitted in Formsite, the data is added to a Google Sheet. Then, if the form includes testimonial consent, a post is created in Google Business Profile with the customer's feedback.
Google Business Profile + Formsite + Slack: When a new or updated review is received on Google Business Profile, check if it is negative. If the review is negative, send a message to a Slack channel with a link to the Formsite form to gather more information and respond promptly.
Google Business Profile and Formsite integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
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See how Latenode works
FAQ Google Business Profile and Formsite
How can I connect my Google Business Profile account to Formsite using Latenode?
To connect your Google Business Profile account to Formsite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Formsite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get form responses to automatically update my Google Business Profile?
Yes, you can! Latenode's visual editor makes it easy to automatically update your Google Business Profile with new information submitted via Formsite, keeping your profile accurate and engaging.
What types of tasks can I perform by integrating Google Business Profile with Formsite?
Integrating Google Business Profile with Formsite allows you to perform various tasks, including:
- Capture leads from Formsite submissions and add them as Google Business Profile followers.
- Automatically update Google Business Profile posts with new Formsite survey results.
- Send personalized thank-you messages via Formsite after new Google Business Profile reviews.
- Aggregate feedback from Formsite and post summaries to your Google Business Profile.
- Trigger Formsite surveys when new users follow your Google Business Profile.
How can I use JavaScript to enhance my Google Business Profile automations?
Latenode allows you to use JavaScript to perform complex data transformations between Google Business Profile and Formsite, customizing the integration beyond simple data transfer.
Are there any limitations to the Google Business Profile and Formsite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates may be subject to API rate limits of Google Business Profile and Formsite.
- Advanced data transformations may require some familiarity with JavaScript.
- Historical Formsite data might need manual import for initial Google Business Profile updates.