How to connect Google Business Profile and Formstack
Create a New Scenario to Connect Google Business Profile and Formstack
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Formstack will be your first step. To do this, click "Choose an app," find Google Business Profile or Formstack, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formstack Node
Next, click the plus (+) icon on the Google Business Profile node, select Formstack from the list of available apps, and choose the action you need from the list of nodes within Formstack.


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Formstack


Authenticate Formstack
Now, click the Formstack node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formstack settings. Authentication allows you to use Formstack through Latenode.
Configure the Google Business Profile and Formstack Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Formstack Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Formstack
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Formstack, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Formstack integration works as expected. Depending on your setup, data should flow between Google Business Profile and Formstack (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Formstack
Formstack + Google Business Profile + Slack: When a new form submission is received in Formstack, check if the submitter's information matches the service area defined in Google Business Profile. If it matches, send a notification to a designated Slack channel.
Formstack + Google Business Profile + Google Sheets: Log new form submissions from Formstack in Google Sheets. When a new submission is received, create a post in Google Business Profile and store the information in Google Sheets.
Google Business Profile and Formstack integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Formstack
Use Formstack with Latenode to capture data via forms and automatically trigger workflows. Update databases, send notifications, or create documents based on submissions. Latenode adds logic, routing, and integrations to scale Formstack beyond simple data collection with visual tools and custom code.
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See how Latenode works
FAQ Google Business Profile and Formstack
How can I connect my Google Business Profile account to Formstack using Latenode?
To connect your Google Business Profile account to Formstack on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Formstack accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from Formstack submissions?
Yes, you can! Latenode lets you map form fields to your profile, instantly updating details like hours or services. Ensure data accuracy and save time with automated updates.
What types of tasks can I perform by integrating Google Business Profile with Formstack?
Integrating Google Business Profile with Formstack allows you to perform various tasks, including:
- Capture customer feedback from Formstack and post it as Google Business Profile reviews.
- Update business hours on Google Business Profile based on Formstack-submitted schedule changes.
- Create new Google Business Profile posts using data collected from Formstack surveys.
- Add new service offerings to Google Business Profile based on Formstack order forms.
- Sync contact information collected through Formstack with Google Business Profile listings.
Can I filter Formstack submissions before updating Google Business Profile?
Yes, with Latenode's advanced logic, filter submissions based on specific criteria before updating your Google Business Profile, ensuring data relevance.
Are there any limitations to the Google Business Profile and Formstack integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile may affect the speed of data updates.
- Complex data transformations might require JavaScript knowledge within Latenode.
- Formstack's API limits the number of submissions processed per month based on your plan.