How to connect Google Business Profile and Freshdesk
Create a New Scenario to Connect Google Business Profile and Freshdesk
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Freshdesk will be your first step. To do this, click "Choose an app," find Google Business Profile or Freshdesk, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Freshdesk Node
Next, click the plus (+) icon on the Google Business Profile node, select Freshdesk from the list of available apps, and choose the action you need from the list of nodes within Freshdesk.


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Freshdesk


Authenticate Freshdesk
Now, click the Freshdesk node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Freshdesk settings. Authentication allows you to use Freshdesk through Latenode.
Configure the Google Business Profile and Freshdesk Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Freshdesk Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Freshdesk
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Freshdesk, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Freshdesk integration works as expected. Depending on your setup, data should flow between Google Business Profile and Freshdesk (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Freshdesk
Google Business Profile + Slack + Freshdesk: When a new review is posted on Google Business Profile, if it mentions a specific product, a notification is sent to a designated Slack channel. This allows support to be aware and then a ticket is created in Freshdesk.
Freshdesk + Google Business Profile + Google Sheets: When a ticket in Freshdesk is updated, and it relates to a location issue (determined by tags or keywords), information about the ticket and the Google Business Profile location is added to a Google Sheet for tracking and analysis.
Google Business Profile and Freshdesk integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Freshdesk
Sync Freshdesk tickets with other apps in Latenode to automate support workflows. Update databases, trigger alerts, or generate reports based on ticket status, all without code. Connect Freshdesk to your CRM or marketing tools to close the loop on customer issues. Less manual work, more automation.
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See how Latenode works
FAQ Google Business Profile and Freshdesk
How can I connect my Google Business Profile account to Freshdesk using Latenode?
To connect your Google Business Profile account to Freshdesk on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Freshdesk accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Freshdesk tickets from Google Business Profile reviews?
Yes, you can! Latenode's visual editor makes it easy to create workflows that trigger ticket creation from new reviews, ensuring prompt customer service and review monitoring.
What types of tasks can I perform by integrating Google Business Profile with Freshdesk?
Integrating Google Business Profile with Freshdesk allows you to perform various tasks, including:
- Create Freshdesk tickets from negative Google Business Profile reviews.
- Update ticket status based on Google Business Profile review responses.
- Send automated thank you notes for positive Google Business Profile reviews.
- Aggregate review data for reporting within Freshdesk.
- Trigger alerts for specific keywords in Google Business Profile reviews.
How does Latenode handle Google Business Profile API changes?
Latenode actively monitors API changes, ensuring seamless integration. Our platform adapts automatically or provides update tools, minimizing disruptions to your workflows.
Are there any limitations to the Google Business Profile and Freshdesk integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits imposed by Google Business Profile and Freshdesk apply.
- Custom field mappings may require JavaScript coding for advanced scenarios.
- Historical data synchronization is not supported by default and requires custom logic.