How to connect Google Business Profile and Ghost
Create a New Scenario to Connect Google Business Profile and Ghost
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Ghost will be your first step. To do this, click "Choose an app," find Google Business Profile or Ghost, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ghost Node
Next, click the plus (+) icon on the Google Business Profile node, select Ghost from the list of available apps, and choose the action you need from the list of nodes within Ghost.


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Authenticate Ghost
Now, click the Ghost node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ghost settings. Authentication allows you to use Ghost through Latenode.
Configure the Google Business Profile and Ghost Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Ghost Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Ghost
Trigger on Webhook
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Ghost, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Ghost integration works as expected. Depending on your setup, data should flow between Google Business Profile and Ghost (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Ghost
Google Business Profile + Slack: When a new or updated review is posted on your Google Business Profile, a message is automatically sent to a dedicated Slack channel, ensuring your team is immediately aware of customer feedback.
Ghost + Google Business Profile + Twitter: When a new blog post is published on your Ghost blog, automatically create a post on your Google Business Profile and send a tweet on Twitter to promote the new content.
Google Business Profile and Ghost integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
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FAQ Google Business Profile and Ghost
How can I connect my Google Business Profile account to Ghost using Latenode?
To connect your Google Business Profile account to Ghost on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Ghost accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post new Ghost blog posts to Google Business Profile?
Yes, you can! Latenode lets you automate this with a visual workflow, instantly boosting visibility and driving more traffic to your Ghost content from Google Business Profile.
What types of tasks can I perform by integrating Google Business Profile with Ghost?
Integrating Google Business Profile with Ghost allows you to perform various tasks, including:
- Sharing new Ghost blog posts as Google Business Profile updates.
- Creating a draft Ghost post from positive Google Business Profile reviews.
- Tracking Google Business Profile engagement metrics in Ghost analytics.
- Scheduling Google Business Profile posts based on Ghost content calendar.
- Sending Ghost subscription updates via Google Business Profile messaging.
How can I filter Google Business Profile reviews before creating Ghost content?
Use Latenode's filtering and AI blocks to analyze sentiment and create drafts in Ghost only for reviews meeting specific criteria.
Are there any limitations to the Google Business Profile and Ghost integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data prior to integration cannot be synced.
- The number of API calls to Google Business Profile is subject to Google's rate limits.
- Complex content formatting from Ghost may require custom JavaScript adjustments.