How to connect Google Business Profile and Google Cloud Pub\Sub
Create a New Scenario to Connect Google Business Profile and Google Cloud Pub\Sub
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Google Cloud Pub\Sub will be your first step. To do this, click "Choose an app," find Google Business Profile or Google Cloud Pub\Sub, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Cloud Pub\Sub Node
Next, click the plus (+) icon on the Google Business Profile node, select Google Cloud Pub\Sub from the list of available apps, and choose the action you need from the list of nodes within Google Cloud Pub\Sub.


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Google Cloud Pub\Sub


Authenticate Google Cloud Pub\Sub
Now, click the Google Cloud Pub\Sub node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Cloud Pub\Sub settings. Authentication allows you to use Google Cloud Pub\Sub through Latenode.
Configure the Google Business Profile and Google Cloud Pub\Sub Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Google Cloud Pub\Sub Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Cloud Pub\Sub
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Google Cloud Pub\Sub, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Google Cloud Pub\Sub integration works as expected. Depending on your setup, data should flow between Google Business Profile and Google Cloud Pub\Sub (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Google Cloud Pub\Sub
Google Business Profile + Slack: When a new review is posted on a Google Business Profile, a notification is sent to a Slack channel to alert the team.
Google Business Profile + Google Sheets: Log new Google Business Profile reviews into a Google Sheet for analysis and tracking of customer feedback.
Google Business Profile and Google Cloud Pub\Sub integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Google Cloud Pub\Sub
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FAQ Google Business Profile and Google Cloud Pub\Sub
How can I connect my Google Business Profile account to Google Cloud Pub\Sub using Latenode?
To connect your Google Business Profile account to Google Cloud Pub\Sub on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Google Cloud Pub\Sub accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I monitor new Google Business Profile reviews via Pub/Sub?
Yes, Latenode lets you monitor Google Business Profile reviews by instantly publishing updates to Google Cloud Pub/Sub. This allows real-time alerts and streamlined response workflows.
What types of tasks can I perform by integrating Google Business Profile with Google Cloud Pub\Sub?
Integrating Google Business Profile with Google Cloud Pub\Sub allows you to perform various tasks, including:
- Publish new Google Business Profile review data to a Pub/Sub topic.
- Trigger automated responses based on sentiment analysis of reviews.
- Forward location updates to subscribers in real-time.
- Centralize review data across multiple locations.
- Monitor and log changes to business information via Pub/Sub.
How do I automate responses to Google Business Profile reviews on Latenode?
Use Latenode to trigger automated replies based on review content. Analyze sentiment with AI, then send custom responses using JavaScript.
Are there any limitations to the Google Business Profile and Google Cloud Pub\Sub integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Google Cloud Pub/Sub APIs may apply.
- Initial setup requires appropriate Google Cloud permissions and topic configuration.
- Complex workflows involving extensive data transformation may require custom JavaScript code.