How to connect Google Business Profile and Google contacts
Create a New Scenario to Connect Google Business Profile and Google contacts
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Google contacts will be your first step. To do this, click "Choose an app," find Google Business Profile or Google contacts, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google contacts Node
Next, click the plus (+) icon on the Google Business Profile node, select Google contacts from the list of available apps, and choose the action you need from the list of nodes within Google contacts.


Google Business Profile
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Google contacts


Authenticate Google contacts
Now, click the Google contacts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google contacts settings. Authentication allows you to use Google contacts through Latenode.
Configure the Google Business Profile and Google contacts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Google contacts Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Google contacts
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Save and Activate the Scenario
After configuring Google Business Profile, Google contacts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Google contacts integration works as expected. Depending on your setup, data should flow between Google Business Profile and Google contacts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Google contacts
Google Business Profile + Google Contacts + Google Sheets: When a new or updated review is received in Google Business Profile, extract the customer's contact information and create or update the contact in Google Contacts. Then, add a row to a Google Sheet with the contact information and review details.
Google Contacts + Mailchimp + Google Business Profile: When a new or updated contact is added to Google Contacts, add or update that contact as a subscriber in a designated Mailchimp list. Optionally, create a Google Business Profile post to announce new subscriber milestones.
Google Business Profile and Google contacts integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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See how Latenode works
FAQ Google Business Profile and Google contacts
How can I connect my Google Business Profile account to Google contacts using Latenode?
To connect your Google Business Profile account to Google contacts on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Google contacts accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new customer reviews to my contacts?
Yes, you can! Latenode allows real-time review sync. Add new reviewers automatically to your Google contacts for targeted outreach. Use our AI tools to analyze feedback at scale.
What types of tasks can I perform by integrating Google Business Profile with Google contacts?
Integrating Google Business Profile with Google contacts allows you to perform various tasks, including:
- Add new reviewers to a specific Google contacts list.
- Update contact information based on Google Business Profile interactions.
- Send personalized thank you notes to new reviewers.
- Segment contacts based on review sentiment.
- Trigger marketing campaigns based on review activity.
What Google Business Profile data can I access in Latenode workflows?
You can access location details, reviews, questions, posts, and other business information to automate marketing and operations efficiently.
Are there any limitations to the Google Business Profile and Google contacts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits from Google may affect high-volume workflows.
- Changes to Google's APIs can temporarily disrupt integration functionality.
- Custom field mapping requires familiarity with data structures.