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Automatically update your Google Business Profile with form data collected via Google Forms using Latenode's visual editor. Easily build complex review workflows with custom logic and affordable pay-by-execution pricing.
Connect Google Business Profile and Google Forms in minutes with Latenode.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Google Forms will be your first step. To do this, click "Choose an app," find Google Business Profile or Google Forms, and select the appropriate trigger to start the scenario.

Select the Google Business Profile node from the app selection panel on the right.

Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Business Profile node, select Google Forms from the list of available apps, and choose the action you need from the list of nodes within Google Forms.

Google Business Profile
β
Google Forms
Now, click the Google Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Forms settings. Authentication allows you to use Google Forms through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Google Forms
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response
After configuring Google Business Profile, Google Forms, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Business Profile and Google Forms integration works as expected. Depending on your setup, data should flow between Google Business Profile and Google Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Forms + Slack + Google Business Profile: When a new form response is submitted via Google Forms, a summary of the feedback is sent to a designated Slack channel. If the feedback is positive, a new post is created on Google Business Profile to share the positive testimonial.
Google Forms + Google Sheets + Google Business Profile: When a new form response is received in Google Forms, the data is added to a Google Sheet. A specific column in the sheet containing testimonial text is then used to update Google Business Profile by creating new posts with the customer testimonials.
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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How can I connect my Google Business Profile account to Google Forms using Latenode?
To connect your Google Business Profile account to Google Forms on Latenode, follow these steps:
Can I collect customer feedback from my Google Business Profile via Google Forms?
Yes, you can. Latenode allows you to automatically trigger a Google Form submission after a Google Business Profile interaction. Gather insights and improve your services effortlessly.
What types of tasks can I perform by integrating Google Business Profile with Google Forms?
Integrating Google Business Profile with Google Forms allows you to perform various tasks, including:
How can I automate posting Google Business Profile updates using form data?
Use Latenode's visual editor to map form fields to Google Business Profile post parameters. Add AI to optimize content automatically.
Are there any limitations to the Google Business Profile and Google Forms integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: