How to connect Google Business Profile and Google Sheets
Create a New Scenario to Connect Google Business Profile and Google Sheets
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Google Sheets will be your first step. To do this, click "Choose an app," find Google Business Profile or Google Sheets, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Sheets Node
Next, click the plus (+) icon on the Google Business Profile node, select Google Sheets from the list of available apps, and choose the action you need from the list of nodes within Google Sheets.


Google Business Profile
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Google Sheets

Authenticate Google Sheets
Now, click the Google Sheets node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Sheets settings. Authentication allows you to use Google Sheets through Latenode.
Configure the Google Business Profile and Google Sheets Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Google Sheets Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Sheets
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Google Sheets, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Google Sheets integration works as expected. Depending on your setup, data should flow between Google Business Profile and Google Sheets (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Google Sheets
Google Business Profile + Google Sheets + Slack: When a new review is posted on Google Business Profile, it's added to a Google Sheet. If the review contains negative keywords, a notification is sent to Slack.
Google Sheets + Google Business Profile + Gmail: When inventory levels are low in Google Sheets, the Google Business Profile hours are updated and an email is sent to customers informing them of potential delays.
Google Business Profile and Google Sheets integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Google Sheets
Use Google Sheets in Latenode to automate data entry, reporting, and analysis. Read/write data to spreadsheets as part of larger workflows triggered by events or schedules. Avoid manual updates by linking Sheets to other apps. Integrate data from any source via API and transform it into actionable insights.
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FAQ Google Business Profile and Google Sheets
How can I connect my Google Business Profile account to Google Sheets using Latenode?
To connect your Google Business Profile account to Google Sheets on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Google Sheets accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track customer reviews in a spreadsheet automatically?
Yes! Latenode lets you automate review tracking. Get real-time updates in Google Sheets for insights, reporting, and prompt responses. Use our no-code blocks or JS for advanced filtering.
What types of tasks can I perform by integrating Google Business Profile with Google Sheets?
Integrating Google Business Profile with Google Sheets allows you to perform various tasks, including:
- Automatically backing up Google Business Profile data to a spreadsheet.
- Tracking and analyzing customer review sentiment over time.
- Creating reports on business performance metrics.
- Updating business hours in Google Sheets and syncing it to Google Business Profile.
- Managing multiple location details from a single Google Sheets file.
Can I use JavaScript to extend the Google Business Profile integration?
Yes! Latenode's JavaScript blocks let you extend the integration with custom logic and data transformations, exceeding standard automation limits.
Are there any limitations to the Google Business Profile and Google Sheets integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Business Profile and Google Sheets APIs apply.
- Complex data transformations may require custom JavaScript code.
- Initial setup requires understanding of both Google Business Profile and Google Sheets data structures.