How to connect Google Business Profile and Gravity Forms
Create a New Scenario to Connect Google Business Profile and Gravity Forms
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Gravity Forms will be your first step. To do this, click "Choose an app," find Google Business Profile or Gravity Forms, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gravity Forms Node
Next, click the plus (+) icon on the Google Business Profile node, select Gravity Forms from the list of available apps, and choose the action you need from the list of nodes within Gravity Forms.


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Gravity Forms


Authenticate Gravity Forms
Now, click the Gravity Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gravity Forms settings. Authentication allows you to use Gravity Forms through Latenode.
Configure the Google Business Profile and Gravity Forms Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Gravity Forms Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Gravity Forms
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Gravity Forms, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Gravity Forms integration works as expected. Depending on your setup, data should flow between Google Business Profile and Gravity Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Gravity Forms
Google Business Profile + Slack: When a new or updated review is posted on Google Business Profile, check if the review contains negative keywords. If negative keywords are found, send a Slack notification to the business owner.
Gravity Forms + Google Sheets + Google Business Profile: When a new form is submitted in Gravity Forms, the data is added to a Google Sheet for tracking. Additionally, if the form submission contains feedback suitable for public display, create a post on Google Business Profile to share positive customer experiences.
Google Business Profile and Gravity Forms integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.
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FAQ Google Business Profile and Gravity Forms
How can I connect my Google Business Profile account to Gravity Forms using Latenode?
To connect your Google Business Profile account to Gravity Forms on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Gravity Forms accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from new Gravity Forms submissions?
Yes, you can! Latenode's visual editor and advanced logic allow for seamless data transfer, keeping your Google Business Profile always updated with the latest information from Gravity Forms submissions.
What types of tasks can I perform by integrating Google Business Profile with Gravity Forms?
Integrating Google Business Profile with Gravity Forms allows you to perform various tasks, including:
- Create or update Google Business Profile posts from new form entries.
- Send form submission data to Google Business Profile as review responses.
- Trigger automated alerts based on information submitted in Gravity Forms.
- Log form submissions as customer interactions in Google Business Profile.
- Sync contact information between Gravity Forms and Google Business Profile.
How do I handle complex data transformationsfor Google Business Profile?
Latenode offers built-in JavaScript and AI blocks to handle complex data transformations, ensuring seamless compatibility between Gravity Forms and Google Business Profile fields.
Are there any limitations to the Google Business Profile and Gravity Forms integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits imposed by Google Business Profile and Gravity Forms may affect workflow speed.
- Custom field mapping may require JavaScript knowledge for advanced transformations.
- Changes to the Google Business Profile or Gravity Forms APIs could require workflow adjustments.