How to connect Google Business Profile and Grist
Create a New Scenario to Connect Google Business Profile and Grist
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Grist will be your first step. To do this, click "Choose an app," find Google Business Profile or Grist, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Grist Node
Next, click the plus (+) icon on the Google Business Profile node, select Grist from the list of available apps, and choose the action you need from the list of nodes within Grist.


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Authenticate Grist
Now, click the Grist node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Grist settings. Authentication allows you to use Grist through Latenode.
Configure the Google Business Profile and Grist Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Grist Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Grist
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Grist, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Grist integration works as expected. Depending on your setup, data should flow between Google Business Profile and Grist (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Grist
Google Business Profile + Grist + Slack: When a new review is posted on your Google Business Profile, the details are added as a new record in Grist. A summary of the review is then sent to a designated Slack channel for monitoring.
Google Business Profile + Grist + Google Sheets: Track updates to your Google Business Profile listing in a Grist document. Log approved edits to a Google Sheet for record-keeping and analysis.
Google Business Profile and Grist integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Grist
Use Grist in Latenode to build custom data dashboards and manage complex data sets within your automation workflows. Trigger flows based on Grist updates, or write data back to Grist after processing. Add custom logic with JavaScript and scale without per-step fees, creating powerful data-driven automations.
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FAQ Google Business Profile and Grist
How can I connect my Google Business Profile account to Grist using Latenode?
To connect your Google Business Profile account to Grist on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Grist accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Google reviews in Grist?
Yes, you can! Latenode lets you automate review tracking, instantly updating your Grist sheets. Centralize reputation management and gain insights faster with custom workflows.
What types of tasks can I perform by integrating Google Business Profile with Grist?
Integrating Google Business Profile with Grist allows you to perform various tasks, including:
- Automatically adding new Google Business Profile reviews to a Grist spreadsheet.
- Updating Grist with Google Business Profile business hours.
- Tracking Google Business Profile post engagement metrics within Grist.
- Creating Grist reports based on Google Business Profile question answers.
- Generating performance reports from Google Business Profile data in Grist.
Can I trigger workflows based on new GBP reviews?
Yes! Latenode's real-time triggers let you instantly react to new Google Business Profile reviews and automate your response processes.
Are there any limitations to the Google Business Profile and Grist integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Grist's API rate limits may affect large-scale data updates.
- Historical Google Business Profile data import might require custom scripting.
- Advanced Grist formulas may require JavaScript knowledge within Latenode.