Google Business Profile and Help Scout Integration

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Automatically create Help Scout tickets from negative Google Business Profile reviews, routing feedback for faster response. Latenode’s visual editor and affordable pricing make issue resolution effortless, scaling with your business needs.

Swap Apps

Google Business Profile

Help Scout

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Business Profile and Help Scout

Create a New Scenario to Connect Google Business Profile and Help Scout

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Help Scout will be your first step. To do this, click "Choose an app," find Google Business Profile or Help Scout, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node

Select the Google Business Profile node from the app selection panel on the right.

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Google Business Profile

Configure the Google Business Profile

Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Business Profile

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#1 Google Business Profile

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Connect Google Business Profile

Sign In

Run node once

Add the Help Scout Node

Next, click the plus (+) icon on the Google Business Profile node, select Help Scout from the list of available apps, and choose the action you need from the list of nodes within Help Scout.

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Google Business Profile

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Help Scout

Authenticate Help Scout

Now, click the Help Scout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Help Scout settings. Authentication allows you to use Help Scout through Latenode.

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Google Business Profile

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Help Scout

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Connect Help Scout

Sign In

Run node once

Configure the Google Business Profile and Help Scout Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Business Profile

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Help Scout

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Help Scout Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Business Profile and Help Scout Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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AI Anthropic Claude 3

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Help Scout

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Trigger on Webhook

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Google Business Profile

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Iterator

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Webhook response

Save and Activate the Scenario

After configuring Google Business Profile, Help Scout, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Help Scout integration works as expected. Depending on your setup, data should flow between Google Business Profile and Help Scout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Business Profile and Help Scout

Google Business Profile + Slack + Help Scout: When a new review is submitted on Google Business Profile, a notification is sent to a designated Slack channel. This allows the support team to quickly assess the review and create a new chat thread in Help Scout to address the customer's feedback.

Help Scout + Google Business Profile + Zoho CRM: When a conversation is escalated in Help Scout, the automation retrieves the customer's information from Google Business Profile (if available). Then, the automation updates the corresponding customer record in Zoho CRM with details from the Help Scout conversation, ensuring that the CRM record reflects the customer's support interaction.

Google Business Profile and Help Scout integration alternatives

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

About Help Scout

Automate Help Scout within Latenode to streamline support workflows. Automatically escalate urgent tickets, update customer profiles, and trigger proactive outreach based on support interactions. Centralize Help Scout data with other systems in visual workflows. Use AI and scripting for advanced routing or analysis.

See how Latenode works

FAQ Google Business Profile and Help Scout

How can I connect my Google Business Profile account to Help Scout using Latenode?

To connect your Google Business Profile account to Help Scout on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Business Profile and click on "Connect".
  • Authenticate your Google Business Profile and Help Scout accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Help Scout tickets for new Google reviews?

Yes, you can! Latenode allows you to automate ticket creation, ensuring prompt responses to customer feedback. Use advanced logic to prioritize urgent reviews based on sentiment analysis.

What types of tasks can I perform by integrating Google Business Profile with Help Scout?

Integrating Google Business Profile with Help Scout allows you to perform various tasks, including:

  • Creating Help Scout tickets for negative Google Business Profile reviews.
  • Sending automated responses to common questions via Help Scout.
  • Updating Help Scout customer profiles with Google Business Profile data.
  • Tracking customer sentiment from Google reviews within Help Scout.
  • Triggering Help Scout workflows based on new Google Business Profile updates.

How do I monitor Google Business Profile reviews on Latenode?

Latenode's visual editor lets you create workflows to automatically fetch, analyze, and respond to Google Business Profile reviews. Utilize AI for faster insights.

Are there any limitations to the Google Business Profile and Help Scout integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on Google Business Profile API rate limits.
  • Historical data import from Google Business Profile is limited to recent reviews.
  • Custom field mapping between the two apps requires careful configuration.

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