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Automatically generate engaging video content from Google Business Profile reviews using HeyGen. Latenodeβs visual editor makes refining the video creation workflow simple, plus you can add custom logic using JavaScript. Scale affordably on usage-based pricing.
Connect Google Business Profile and HeyGen in minutes with Latenode.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or HeyGen will be your first step. To do this, click "Choose an app," find Google Business Profile or HeyGen, and select the appropriate trigger to start the scenario.

Select the Google Business Profile node from the app selection panel on the right.

Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Business Profile node, select HeyGen from the list of available apps, and choose the action you need from the list of nodes within HeyGen.

Google Business Profile
β
HeyGen
Now, click the HeyGen node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HeyGen settings. Authentication allows you to use HeyGen through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
β
AI Anthropic Claude 3
β
HeyGen
Trigger on Webhook
β
Google Business Profile
β
β
Iterator
β
Webhook response
After configuring Google Business Profile, HeyGen, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Business Profile and HeyGen integration works as expected. Depending on your setup, data should flow between Google Business Profile and HeyGen (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Business Profile + HeyGen + Google Ads: When a new or updated review is posted on Google Business Profile, if the review is positive, HeyGen generates a personalized video from a template. This video is then used to create a Google Ads campaign targeting similar customers.
Google Business Profile + HeyGen + Gmail: Upon receiving a new or updated positive review on Google Business Profile, HeyGen generates a personalized thank you video. This video is then sent to the customer via Gmail, expressing gratitude for their feedback.
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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How can I connect my Google Business Profile account to HeyGen using Latenode?
To connect your Google Business Profile account to HeyGen on Latenode, follow these steps:
Can I create personalized video updates for Google Business Profile?
Yes! With Latenode, trigger HeyGen to create videos based on Google Business Profile updates, automatically posting them to attract more local customers.
What types of tasks can I perform by integrating Google Business Profile with HeyGen?
Integrating Google Business Profile with HeyGen allows you to perform various tasks, including:
Can I automate video creation for Google Business Profile using data triggers?
Yes, Latenode enables automated HeyGen video creation triggered by Google Business Profile data, streamlining your content workflow and saving time.
Are there any limitations to the Google Business Profile and HeyGen integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: