How to connect Google Business Profile and HeyGen
Create a New Scenario to Connect Google Business Profile and HeyGen
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or HeyGen will be your first step. To do this, click "Choose an app," find Google Business Profile or HeyGen, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HeyGen Node
Next, click the plus (+) icon on the Google Business Profile node, select HeyGen from the list of available apps, and choose the action you need from the list of nodes within HeyGen.


Google Business Profile
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HeyGen


Authenticate HeyGen
Now, click the HeyGen node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HeyGen settings. Authentication allows you to use HeyGen through Latenode.
Configure the Google Business Profile and HeyGen Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and HeyGen Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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HeyGen
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, HeyGen, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and HeyGen integration works as expected. Depending on your setup, data should flow between Google Business Profile and HeyGen (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and HeyGen
Google Business Profile + HeyGen + Google Ads: When a new or updated review is posted on Google Business Profile, if the review is positive, HeyGen generates a personalized video from a template. This video is then used to create a Google Ads campaign targeting similar customers.
Google Business Profile + HeyGen + Gmail: Upon receiving a new or updated positive review on Google Business Profile, HeyGen generates a personalized thank you video. This video is then sent to the customer via Gmail, expressing gratitude for their feedback.
Google Business Profile and HeyGen integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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See how Latenode works
FAQ Google Business Profile and HeyGen
How can I connect my Google Business Profile account to HeyGen using Latenode?
To connect your Google Business Profile account to HeyGen on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and HeyGen accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I create personalized video updates for Google Business Profile?
Yes! With Latenode, trigger HeyGen to create videos based on Google Business Profile updates, automatically posting them to attract more local customers.
What types of tasks can I perform by integrating Google Business Profile with HeyGen?
Integrating Google Business Profile with HeyGen allows you to perform various tasks, including:
- Automatically generate videos from positive Google Business Profile reviews.
- Create personalized welcome videos for new Google Business Profile followers.
- Update Google Business Profile with video content created by HeyGen.
- Generate videos showcasing Google Business Profile product updates.
- Send personalized video thank you messages to reviewers via HeyGen.
Can I automate video creation for Google Business Profile using data triggers?
Yes, Latenode enables automated HeyGen video creation triggered by Google Business Profile data, streamlining your content workflow and saving time.
Are there any limitations to the Google Business Profile and HeyGen integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- HeyGen video generation times can vary based on video complexity.
- Google Business Profile API call limits may affect high-volume workflows.
- Custom JavaScript code might be required for advanced data transformations.