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Automatically create or update HubSpot contacts from new Google Business Profile reviews, and use Latenode's visual editor to add sentiment analysis for smarter lead segmentation. Scale automations affordably with usage-based pricing.
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Google Business Profile
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Create a New Scenario to Connect Google Business Profile and HubSpot
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or HubSpot will be your first step. To do this, click "Choose an app," find Google Business Profile or HubSpot, and select the appropriate trigger to start the scenario.
Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.
Google Business Profile
Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Google Business Profile node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.
Google Business Profile
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HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Google Business Profile and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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HubSpot
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Business Profile, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and HubSpot integration works as expected. Depending on your setup, data should flow between Google Business Profile and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Business Profile + HubSpot + Slack: When a new positive review is received in Google Business Profile, the automation will find the contact in HubSpot using the reviewer's name or email (if available in the review). If the contact exists, its properties will be updated; if not, a new contact will be created. Finally, a Slack message will be sent to the marketing team, notifying them of the new review and including the contact's information.
HubSpot + Google Sheets + Google Business Profile: When a new contact is created in HubSpot, the automation will add a new row in Google Sheets with the contact's details. Then, using contact information a post will be created on Google Business Profile.
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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How can I connect my Google Business Profile account to HubSpot using Latenode?
To connect your Google Business Profile account to HubSpot on Latenode, follow these steps:
Can I automatically update HubSpot contacts from new Google Business Profile reviews?
Yes, you can! Latenode's visual editor makes it easy to trigger HubSpot updates from Google Business Profile reviews, keeping your CRM data fresh and your team informed about customer feedback.
What types of tasks can I perform by integrating Google Business Profile with HubSpot?
Integrating Google Business Profile with HubSpot allows you to perform various tasks, including:
How reliable is Google Business Profile data flow to HubSpot?
Latenode offers robust error handling and monitoring ensuring reliable Google Business Profile data syncing with HubSpot for accurate reporting.
Are there any limitations to the Google Business Profile and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: