How to connect Google Business Profile and Insightly
Create a New Scenario to Connect Google Business Profile and Insightly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Insightly will be your first step. To do this, click "Choose an app," find Google Business Profile or Insightly, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Insightly Node
Next, click the plus (+) icon on the Google Business Profile node, select Insightly from the list of available apps, and choose the action you need from the list of nodes within Insightly.


Google Business Profile
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Insightly


Authenticate Insightly
Now, click the Insightly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Insightly settings. Authentication allows you to use Insightly through Latenode.
Configure the Google Business Profile and Insightly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Insightly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Insightly
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Insightly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Insightly integration works as expected. Depending on your setup, data should flow between Google Business Profile and Insightly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Insightly
Google Business Profile + Insightly + Slack: When a new review is posted on Google Business Profile, a lead is created in Insightly, and a summary of the review is sent to a designated Slack channel.
Insightly + Google Business Profile + Gmail: When an opportunity is updated to closed in Insightly, automatically send a review request on Google Business Profile and a thank you email via Gmail to the customer.
Google Business Profile and Insightly integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Insightly
Sync Insightly CRM with other apps inside Latenode to automate sales processes. Update records, trigger follow-ups, or create tasks based on new leads or deals. Latenode offers flexible logic, custom JavaScript, and direct data transfer between Insightly and other services, improving your sales workflow without code.
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See how Latenode works
FAQ Google Business Profile and Insightly
How can I connect my Google Business Profile account to Insightly using Latenode?
To connect your Google Business Profile account to Insightly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Insightly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Insightly contacts from new Google Business Profile reviews?
Yes, you can! Latenode’s flexible workflows enable automated contact creation, enriching your CRM data and triggering personalized follow-ups based on positive feedback.
What types of tasks can I perform by integrating Google Business Profile with Insightly?
Integrating Google Business Profile with Insightly allows you to perform various tasks, including:
- Create new Insightly contacts from Google Business Profile reviews.
- Update Insightly opportunities based on Google Business Profile insights.
- Send thank you emails via Insightly for positive Google Business Profile reviews.
- Track marketing campaign performance using Google Business Profile data in Insightly.
- Automatically log Google Business Profile updates as Insightly activities.
How easily can I customize data transformation between Google Business Profile and Insightly?
Latenode’s JavaScript code blocks allow complete control. Transform and map data fields precisely to fit Insightly's structure.
Are there any limitations to the Google Business Profile and Insightly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits imposed by Google Business Profile and Insightly may affect high-volume data transfers.
- Custom fields in Insightly require careful mapping to ensure accurate data synchronization.
- Historical Google Business Profile data might need manual import before automation setup.