How to connect Google Business Profile and Instagram for Business
Create a New Scenario to Connect Google Business Profile and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Instagram for Business will be your first step. To do this, click "Choose an app," find Google Business Profile or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Google Business Profile node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


Google Business Profile
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Instagram for Business

Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Google Business Profile and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Instagram for Business integration works as expected. Depending on your setup, data should flow between Google Business Profile and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Instagram for Business
Google Business Profile + Canva + Instagram for Business: When a new or updated review is received in Google Business Profile, automatically create an Instagram photo post using a Canva template and publish it on Instagram.
Instagram for Business + Zoho CRM + Google Business Profile: When new media is posted on Instagram, create or update a lead in Zoho CRM with the user's information and update the Google Business Profile with a post mentioning the new lead. Limited Google Business Profile options might apply.
Google Business Profile and Instagram for Business integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Google Business Profile and Instagram for Business
How can I connect my Google Business Profile account to Instagram for Business using Latenode?
To connect your Google Business Profile account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically share Google Business Profile reviews on Instagram?
Yes, you can! Latenode’s visual editor simplifies setup. Showcase positive reviews instantly, boosting credibility and engagement across platforms.
What types of tasks can I perform by integrating Google Business Profile with Instagram for Business?
Integrating Google Business Profile with Instagram for Business allows you to perform various tasks, including:
- Post new Google Business Profile photos directly to Instagram.
- Share updates from Instagram to your Google Business Profile.
- Monitor customer reviews across both platforms in one place.
- Automatically respond to comments on both platforms.
- Track engagement metrics from both apps for unified reporting.
How secure is my Google Business Profile data on Latenode?
Latenode employs robust security measures, including encryption and access controls, ensuring your data remains protected throughout workflows.
Are there any limitations to the Google Business Profile and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits from Google Business Profile and Instagram for Business may affect high-volume workflows.
- Some advanced Instagram for Business features might require direct API calls via JavaScript.
- Initial setup requires admin permissions for both Google Business Profile and Instagram for Business.