How to connect Google Business Profile and Instantly
Create a New Scenario to Connect Google Business Profile and Instantly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Instantly will be your first step. To do this, click "Choose an app," find Google Business Profile or Instantly, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instantly Node
Next, click the plus (+) icon on the Google Business Profile node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.


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Authenticate Instantly
Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.
Configure the Google Business Profile and Instantly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Instantly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instantly
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Instantly integration works as expected. Depending on your setup, data should flow between Google Business Profile and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Instantly
Google Business Profile + Instantly + Google Sheets: When a new or updated review is posted on Google Business Profile, trigger a search for the corresponding lead in Instantly. If a lead is found, add a row to Google Sheets with the review details and lead information to track outreach performance.
Google Business Profile + Instantly + Slack: When a new or updated review is posted on Google Business Profile, search for the corresponding lead in Instantly. If a lead is found and the review meets a positive sentiment threshold, send a message to a Slack channel notifying the team about the positive review linked to the Instantly campaign.
Google Business Profile and Instantly integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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See how Latenode works
FAQ Google Business Profile and Instantly
How can I connect my Google Business Profile account to Instantly using Latenode?
To connect your Google Business Profile account to Instantly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Instantly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from Instantly data?
Yes, you can! Latenode allows real-time data synchronization using visual workflows. Benefit from instant updates, ensuring accurate business info and boosting customer trust.
What types of tasks can I perform by integrating Google Business Profile with Instantly?
Integrating Google Business Profile with Instantly allows you to perform various tasks, including:
- Create new Google Business Profile posts from Instantly campaign performance data.
- Update your Google Business Profile description based on Instantly A/B test results.
- Schedule Google Business Profile Q&A updates based on Instantly lead feedback.
- Track and report Google Business Profile reviews in Instantly dashboards.
- Trigger Instantly outreach campaigns based on Google Business Profile engagement.
How secure is my Google Business Profile data within Latenode?
Latenode uses enterprise-grade security measures, including encryption and access controls, to ensure the safety of your Google Business Profile data.
Are there any limitations to the Google Business Profile and Instantly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Business Profile and Instantly APIs may affect performance.
- Some advanced Google Business Profile features may not be directly supported.
- Initial setup requires proper authentication and permission configuration.