Google Business Profile and Intercom Integration

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Automatically engage Intercom conversations when new Google Business Profile reviews are submitted. With Latenode, use JavaScript for sentiment analysis and pay only for execution time, ensuring cost-effective reputation management.

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Google Business Profile

Intercom

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Business Profile and Intercom

Create a New Scenario to Connect Google Business Profile and Intercom

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Intercom will be your first step. To do this, click "Choose an app," find Google Business Profile or Intercom, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node

Select the Google Business Profile node from the app selection panel on the right.

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Google Business Profile

Configure the Google Business Profile

Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Business Profile

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#1 Google Business Profile

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Connect Google Business Profile

Sign In

Run node once

Add the Intercom Node

Next, click the plus (+) icon on the Google Business Profile node, select Intercom from the list of available apps, and choose the action you need from the list of nodes within Intercom.

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Google Business Profile

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Intercom

Authenticate Intercom

Now, click the Intercom node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Intercom settings. Authentication allows you to use Intercom through Latenode.

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Google Business Profile

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Intercom

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Connect Intercom

Sign In

Run node once

Configure the Google Business Profile and Intercom Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Business Profile

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Intercom Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Business Profile and Intercom Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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AI Anthropic Claude 3

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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Google Business Profile, Intercom, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Intercom integration works as expected. Depending on your setup, data should flow between Google Business Profile and Intercom (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Business Profile and Intercom

Google Business Profile + Intercom + Slack: When a new or updated review is received on Google Business Profile, if the review is negative, a conversation is created in Intercom and a notification is sent to a Slack channel.

Intercom + Google Business Profile + Zendesk: When a new conversation is started in Intercom, if the conversation contains a complaint about Google Business Profile, a new ticket is created in Zendesk.

Google Business Profile and Intercom integration alternatives

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

About Intercom

Integrate Intercom with Latenode to automate customer support and engagement. Trigger workflows based on Intercom events to update CRMs, send personalized emails, or escalate issues. Latenode’s visual editor and flexible logic let you build custom support automation that adapts to your business needs, without complex coding or per-step fees.

See how Latenode works

FAQ Google Business Profile and Intercom

How can I connect my Google Business Profile account to Intercom using Latenode?

To connect your Google Business Profile account to Intercom on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Business Profile and click on "Connect".
  • Authenticate your Google Business Profile and Intercom accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically send Intercom messages for new Google Business Profile reviews?

Yes, you can! With Latenode, trigger Intercom messages for new reviews, ensuring prompt responses. Use AI blocks to analyze sentiment and tailor your replies. Improves customer engagement!

What types of tasks can I perform by integrating Google Business Profile with Intercom?

Integrating Google Business Profile with Intercom allows you to perform various tasks, including:

  • Send welcome messages in Intercom to users who leave a Google Business Profile review.
  • Update Intercom user attributes with information from Google Business Profile reviews.
  • Create Intercom conversations based on negative Google Business Profile reviews.
  • Send internal notifications to your team for specific Google Business Profile reviews.
  • Track and analyze customer sentiment from Google Business Profile reviews in Intercom.

How do I handle multiple Google Business Profile locations within Latenode?

Latenode supports connecting multiple Google Business Profile locations. Use data mapping and routing logic to manage each location independently in workflows.

Are there any limitations to the Google Business Profile and Intercom integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Google Business Profile reviews are not automatically synced; only new reviews trigger workflows.
  • Intercom conversation limits based on your Intercom subscription still apply.
  • Rate limits imposed by the Google Business Profile API may affect high-volume workflows.

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