How to connect Google Business Profile and Klaviyo
Create a New Scenario to Connect Google Business Profile and Klaviyo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Klaviyo will be your first step. To do this, click "Choose an app," find Google Business Profile or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Klaviyo Node
Next, click the plus (+) icon on the Google Business Profile node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.


Google Business Profile
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Klaviyo


Authenticate Klaviyo
Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.
Configure the Google Business Profile and Klaviyo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Klaviyo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Klaviyo
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Klaviyo integration works as expected. Depending on your setup, data should flow between Google Business Profile and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Klaviyo
Google Business Profile + Klaviyo + Facebook Ads: When a new positive review is received in Google Business Profile, the reviewer's information is added to a Klaviyo list. This list is then used to target Facebook ad campaigns to attract similar customers.
Klaviyo + Google Business Profile + Slack: When a customer is tagged in Klaviyo, a review request is created as a Google Business Profile post to encourage them to leave a review. Simultaneously, a notification is sent to a manager in Slack.
Google Business Profile and Klaviyo integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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See how Latenode works
FAQ Google Business Profile and Klaviyo
How can I connect my Google Business Profile account to Klaviyo using Latenode?
To connect your Google Business Profile account to Klaviyo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Klaviyo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Klaviyo flows from new Google Business Profile reviews?
Yes, you can! Latenode allows real-time triggers so new reviews instantly start Klaviyo flows, automating customer engagement and improving response times.
What types of tasks can I perform by integrating Google Business Profile with Klaviyo?
Integrating Google Business Profile with Klaviyo allows you to perform various tasks, including:
- Add new Google Business Profile reviewers to a Klaviyo list.
- Send thank-you emails via Klaviyo for positive reviews.
- Update Klaviyo profiles with Google Business Profile data.
- Trigger internal notifications for negative reviews.
- Segment Klaviyo lists based on review content.
Can I use JavaScript to transform Google Business Profile data in Latenode?
Yes, Latenode supports JavaScript code blocks for advanced data transformations and custom logic between Google Business Profile and Klaviyo.
Are there any limitations to the Google Business Profile and Klaviyo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Klaviyo APIs apply.
- Historical data migration might require custom scripting.
- Complex data transformations may require JavaScript knowledge.