How to connect Google Business Profile and LeadMagic
Create a New Scenario to Connect Google Business Profile and LeadMagic
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or LeadMagic will be your first step. To do this, click "Choose an app," find Google Business Profile or LeadMagic, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the LeadMagic Node
Next, click the plus (+) icon on the Google Business Profile node, select LeadMagic from the list of available apps, and choose the action you need from the list of nodes within LeadMagic.


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Authenticate LeadMagic
Now, click the LeadMagic node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LeadMagic settings. Authentication allows you to use LeadMagic through Latenode.
Configure the Google Business Profile and LeadMagic Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and LeadMagic Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, LeadMagic, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and LeadMagic integration works as expected. Depending on your setup, data should flow between Google Business Profile and LeadMagic (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and LeadMagic
Google Business Profile + LeadMagic + Slack: When a new review is submitted on Google Business Profile, LeadMagic searches for the company profile based on information extracted from the review. If a profile is found, a message is sent to a designated Slack channel with details about the review and the company.
LeadMagic + Google Business Profile + HubSpot: When LeadMagic finds a new company profile using information scraped from Google Business Profile, it automatically creates or updates a contact in HubSpot with the company details obtained by LeadMagic.
Google Business Profile and LeadMagic integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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See how Latenode works
FAQ Google Business Profile and LeadMagic
How can I connect my Google Business Profile account to LeadMagic using Latenode?
To connect your Google Business Profile account to LeadMagic on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and LeadMagic accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create LeadMagic leads from new Google Business Profile reviews?
Yes, you can! Latenode's visual editor makes it easy to automate lead creation, saving you time. Instantly capitalize on positive reviews for faster sales cycles.
What types of tasks can I perform by integrating Google Business Profile with LeadMagic?
Integrating Google Business Profile with LeadMagic allows you to perform various tasks, including:
- Create new LeadMagic leads from positive Google Business Profile reviews.
- Update lead information in LeadMagic based on Google Business Profile interactions.
- Send personalized follow-up messages via LeadMagic to reviewers.
- Track Google Business Profile review sentiment and update LeadMagic lead scores.
- Automatically tag leads in LeadMagic based on Google Business Profile review keywords.
What Google Business Profile data can I access in Latenode workflows?
You can access key metrics like reviews, ratings, questions, and profile information, all within Latenode’s intuitive interface.
Are there any limitations to the Google Business Profile and LeadMagic integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits on Google Business Profile may affect high-volume data extraction.
- Custom field mapping in LeadMagic requires careful configuration.
- Changes to either Google Business Profile or LeadMagic API structures may require workflow adjustments.