How to connect Google Business Profile and Mailchimp
Create a New Scenario to Connect Google Business Profile and Mailchimp
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Mailchimp will be your first step. To do this, click "Choose an app," find Google Business Profile or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailchimp Node
Next, click the plus (+) icon on the Google Business Profile node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.


Google Business Profile
⚙
Mailchimp

Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the Google Business Profile and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Mailchimp
Trigger on Webhook
⚙

Google Business Profile
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Mailchimp integration works as expected. Depending on your setup, data should flow between Google Business Profile and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Mailchimp
Google Business Profile + Mailchimp + Facebook: Capture new Google Business Profile review data. Use positive reviews to add subscribers to a 'High Reviewer' tag in Mailchimp. Then create targeted Facebook ads based on this Mailchimp segment for lookalike audiences.
Mailchimp + Slack + Google Business Profile: When a Mailchimp campaign report is generated, send the report summary to a designated Slack channel. If the campaign is successful (e.g., open rate above a threshold), create a Google Business Profile post highlighting the campaign's success story.
Google Business Profile and Mailchimp integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
Similar apps
Related categories
See how Latenode works
FAQ Google Business Profile and Mailchimp
How can I connect my Google Business Profile account to Mailchimp using Latenode?
To connect your Google Business Profile account to Mailchimp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Mailchimp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Google Business Profile reviewers to a Mailchimp list?
Yes, you can! Latenode enables automated workflows, instantly adding positive reviewers to targeted Mailchimp lists for personalized follow-ups and promotions.
What types of tasks can I perform by integrating Google Business Profile with Mailchimp?
Integrating Google Business Profile with Mailchimp allows you to perform various tasks, including:
- Adding new positive Google Business Profile reviewers to a Mailchimp list.
- Sending targeted email campaigns based on review sentiment analysis.
- Updating Mailchimp subscriber information with Google Business Profile data.
- Triggering email sequences for new Google Business Profile followers.
- Segmenting Mailchimp audiences based on location data from Google Business Profile.
How securely does Latenode handle Google Business Profile and Mailchimp data?
Latenode employs robust encryption and security protocols to ensure the privacy and integrity of all data transmitted between Google Business Profile and Mailchimp.
Are there any limitations to the Google Business Profile and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- The number of API calls to Google Business Profile and Mailchimp are subject to their respective rate limits.
- Complex data transformations may require JavaScript coding in Latenode.
- Historical data migration between the two platforms might require additional configuration.