How to connect Google Business Profile and Mailerlite
Create a New Scenario to Connect Google Business Profile and Mailerlite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Mailerlite will be your first step. To do this, click "Choose an app," find Google Business Profile or Mailerlite, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailerlite Node
Next, click the plus (+) icon on the Google Business Profile node, select Mailerlite from the list of available apps, and choose the action you need from the list of nodes within Mailerlite.


Google Business Profile
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Mailerlite


Authenticate Mailerlite
Now, click the Mailerlite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailerlite settings. Authentication allows you to use Mailerlite through Latenode.
Configure the Google Business Profile and Mailerlite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Mailerlite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Mailerlite
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Mailerlite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Mailerlite integration works as expected. Depending on your setup, data should flow between Google Business Profile and Mailerlite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Mailerlite
Mailerlite + Slack + Google Business Profile: When a new subscriber is added to Mailerlite, a welcome message is sent to them in Slack with a link to the Google Business Profile.
Mailerlite + Google Business Profile + Google Sheets: When a new subscriber is added to Mailerlite, their information is retrieved. Using data from Google Business Profile, the subscriber's information and location data are logged to a Google Sheet.
Google Business Profile and Mailerlite integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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See how Latenode works
FAQ Google Business Profile and Mailerlite
How can I connect my Google Business Profile account to Mailerlite using Latenode?
To connect your Google Business Profile account to Mailerlite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Mailerlite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Google Business Profile reviewers to a Mailerlite group?
Yes, you can! Latenode's visual editor makes it simple to trigger Mailerlite subscriptions based on new Google Business Profile reviews, fostering engagement and personalized follow-ups.
What types of tasks can I perform by integrating Google Business Profile with Mailerlite?
Integrating Google Business Profile with Mailerlite allows you to perform various tasks, including:
- Add new positive reviewers to a dedicated Mailerlite subscriber group.
- Send personalized thank you emails via Mailerlite for new 5-star reviews.
- Update Mailerlite subscriber information based on Google Business Profile activity.
- Trigger internal notifications for negative reviews via Mailerlite email alerts.
- Segment Mailerlite campaigns based on customer interactions in Google Business Profile.
How often does Latenode sync data between Google Business Profile?
Sync frequency is fully customizable. Latenode lets you set intervals from minutes to days, optimizing data flow based on your needs, even with JavaScript.
Are there any limitations to the Google Business Profile and Mailerlite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require custom JavaScript coding.
- Rate limits imposed by Google Business Profile and Mailerlite APIs still apply.
- Historical data migration from Google Business Profile to Mailerlite may require manual setup.