How to connect Google Business Profile and Mailhook
Create a New Scenario to Connect Google Business Profile and Mailhook
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Mailhook will be your first step. To do this, click "Choose an app," find Google Business Profile or Mailhook, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailhook Node
Next, click the plus (+) icon on the Google Business Profile node, select Mailhook from the list of available apps, and choose the action you need from the list of nodes within Mailhook.


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Authenticate Mailhook
Now, click the Mailhook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailhook settings. Authentication allows you to use Mailhook through Latenode.
Configure the Google Business Profile and Mailhook Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Mailhook Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailhook
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Mailhook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Mailhook integration works as expected. Depending on your setup, data should flow between Google Business Profile and Mailhook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Mailhook
Google Business Profile + Mailhook + Slack: When a new review is posted on Google Business Profile, Mailhook triggers the flow, and a notification is sent to a Slack channel.
Mailhook + AI Agent + Google Business Profile: When Mailhook receives data (presumably review feedback), it triggers an AI Agent to summarize the feedback and then update the Google Business Profile description.
Google Business Profile and Mailhook integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Mailhook
Use Mailhook in Latenode to instantly capture incoming emails and parse their contents into usable data. Trigger workflows on specific email events, like form submissions or order confirmations. Route parsed data to other apps, databases, or AI models for advanced processing. Automate email handling without code and scale as needed.
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FAQ Google Business Profile and Mailhook
How can I connect my Google Business Profile account to Mailhook using Latenode?
To connect your Google Business Profile account to Mailhook on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Mailhook accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send review updates via email?
Yes, you can! Latenode's visual editor makes it easy to trigger Mailhook emails for new Google Business Profile reviews, improving response times and customer engagement.
What types of tasks can I perform by integrating Google Business Profile with Mailhook?
Integrating Google Business Profile with Mailhook allows you to perform various tasks, including:
- Send email alerts for new customer reviews.
- Track and analyze review sentiment via email data.
- Automate thank-you emails to reviewers.
- Forward customer inquiries from GBP to a support email.
- Create personalized email campaigns based on GBP data.
What Google Business Profile data can I access in Latenode?
You can access reviews, ratings, Q&A, posts, and business information using Latenode's flexible data handling.
Are there any limitations to the Google Business Profile and Mailhook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile API.
- Mailhook's email sending limits are based on your plan.
- Initial setup requires administrative access to both accounts.