How to connect Google Business Profile and Microsoft Excel
Create a New Scenario to Connect Google Business Profile and Microsoft Excel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Microsoft Excel will be your first step. To do this, click "Choose an app," find Google Business Profile or Microsoft Excel, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft Excel Node
Next, click the plus (+) icon on the Google Business Profile node, select Microsoft Excel from the list of available apps, and choose the action you need from the list of nodes within Microsoft Excel.


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Authenticate Microsoft Excel
Now, click the Microsoft Excel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft Excel settings. Authentication allows you to use Microsoft Excel through Latenode.
Configure the Google Business Profile and Microsoft Excel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Microsoft Excel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Microsoft Excel
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Microsoft Excel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Microsoft Excel integration works as expected. Depending on your setup, data should flow between Google Business Profile and Microsoft Excel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Microsoft Excel
Google Business Profile + Microsoft Excel + Slack: When a new review is submitted on Google Business Profile, the details are added to a Microsoft Excel sheet. If the review contains negative keywords (defined in the flow), a notification is sent to a designated Slack channel.
Microsoft Excel + Google Business Profile + Gmail: A scheduled task in Microsoft Excel lists specified data from a worksheet, formats it, and emails a summary report of Google Business Profile performance stats to stakeholders using Gmail.
Google Business Profile and Microsoft Excel integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Microsoft Excel
Automate Excel tasks within Latenode workflows. Read, update, or create spreadsheets directly. Use Excel data to trigger actions in other apps, generate reports, or update databases. No manual data entry; improve accuracy and save time by connecting Excel to other systems via Latenode's visual interface.
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FAQ Google Business Profile and Microsoft Excel
How can I connect my Google Business Profile account to Microsoft Excel using Latenode?
To connect your Google Business Profile account to Microsoft Excel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Microsoft Excel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate report generation from Google Business Profile data?
Yes, you can! Latenode's visual editor lets you pull Google Business Profile data, transform it, and automatically populate Excel reports. Automate insights and save time!
What types of tasks can I perform by integrating Google Business Profile with Microsoft Excel?
Integrating Google Business Profile with Microsoft Excel allows you to perform various tasks, including:
- Track changes in Google Business Profile review scores in Excel.
- Export new customer reviews to an Excel sheet for analysis.
- Monitor keyword ranking performance and save the data.
- Consolidate location data from Google Business Profile into Excel.
- Schedule automated Excel reports with key business insights.
How do I schedule automated updates to my Excel reports from Google Business Profile?
Use Latenode's scheduler to trigger automated data exports from Google Business Profile to update your Excel sheets. Keep data current effortlessly.
Are there any limitations to the Google Business Profile and Microsoft Excel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits from Google Business Profile may affect large data exports.
- Complex data transformations might require JavaScript knowledge.
- Excel file size limits apply when writing large datasets.