How to connect Google Business Profile and Microsoft Outlook
Create a New Scenario to Connect Google Business Profile and Microsoft Outlook
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Microsoft Outlook will be your first step. To do this, click "Choose an app," find Google Business Profile or Microsoft Outlook, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft Outlook Node
Next, click the plus (+) icon on the Google Business Profile node, select Microsoft Outlook from the list of available apps, and choose the action you need from the list of nodes within Microsoft Outlook.


Google Business Profile
⚙
Microsoft Outlook

Authenticate Microsoft Outlook
Now, click the Microsoft Outlook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft Outlook settings. Authentication allows you to use Microsoft Outlook through Latenode.
Configure the Google Business Profile and Microsoft Outlook Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Microsoft Outlook Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Microsoft Outlook
Trigger on Webhook
⚙

Google Business Profile
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Microsoft Outlook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Microsoft Outlook integration works as expected. Depending on your setup, data should flow between Google Business Profile and Microsoft Outlook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Microsoft Outlook
Google Business Profile + Microsoft Outlook + Slack: When a new review is received on Google Business Profile, an email is sent via Outlook and a notification is posted in a Slack channel.
Microsoft Outlook + Google Business Profile + Google Sheets: When a new email is received in Outlook, the email content is saved to a Google Sheet and Google Business Profile info is updated with the email data.
Google Business Profile and Microsoft Outlook integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories
About Microsoft Outlook
Automate email tasks with Microsoft Outlook in Latenode. Send personalized emails, track replies, or create calendar events based on triggers from other apps. Latenode lets you integrate Outlook with your CRM, database, or other tools in visual workflows. Manage email flow without manual work, customize it with code, and scale it on demand.
Similar apps
Related categories
See how Latenode works
FAQ Google Business Profile and Microsoft Outlook
How can I connect my Google Business Profile account to Microsoft Outlook using Latenode?
To connect your Google Business Profile account to Microsoft Outlook on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Microsoft Outlook accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified of new Google Business Profile reviews in Outlook?
Yes, easily! Use Latenode to trigger Outlook emails for new reviews. Benefit from instant notifications, improving response time and customer engagement.
What types of tasks can I perform by integrating Google Business Profile with Microsoft Outlook?
Integrating Google Business Profile with Microsoft Outlook allows you to perform various tasks, including:
- Automatically sending Outlook invites for Google Business Profile appointments.
- Creating Outlook tasks from negative Google Business Profile reviews.
- Generating daily reports of new Google Business Profile leads via Outlook.
- Syncing Google Business Profile holiday closures to Outlook calendars.
- Sending personalized Outlook thank-you notes after positive reviews.
How to automatically update my Outlook calendar with GBP events?
Latenode lets you automate calendar updates. Connect Google Business Profile to Outlook and sync events seamlessly, ensuring no scheduling conflicts.
Are there any limitations to the Google Business Profile and Microsoft Outlook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data prior to integration isn't automatically synced.
- Complex formatting in Outlook emails may require custom JavaScript code.
- API rate limits apply based on your Google Business Profile and Outlook plans.