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Automatically forward new Google Business Profile reviews to Microsoft Outlook for immediate team awareness and response. Latenode's visual editor and affordable pay-by-execution pricing makes reputation management easier and more scalable.
Connect Google Business Profile and Microsoft Outlook in minutes with Latenode.
Create Google Business Profile to Microsoft Outlook workflow
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Google Business Profile
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Microsoft Outlook will be your first step. To do this, click "Choose an app," find Google Business Profile or Microsoft Outlook, and select the appropriate trigger to start the scenario.

Select the Google Business Profile node from the app selection panel on the right.

Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Business Profile node, select Microsoft Outlook from the list of available apps, and choose the action you need from the list of nodes within Microsoft Outlook.

Google Business Profile
β
Microsoft Outlook
Now, click the Microsoft Outlook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft Outlook settings. Authentication allows you to use Microsoft Outlook through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
β
Microsoft Outlook
Trigger on Webhook
β
Google Business Profile
β
β
Iterator
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Webhook response
After configuring Google Business Profile, Microsoft Outlook, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Business Profile and Microsoft Outlook integration works as expected. Depending on your setup, data should flow between Google Business Profile and Microsoft Outlook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Business Profile + Microsoft Outlook + Slack: When a new review is received on Google Business Profile, an email is sent via Outlook and a notification is posted in a Slack channel.
Microsoft Outlook + Google Business Profile + Google Sheets: When a new email is received in Outlook, the email content is saved to a Google Sheet and Google Business Profile info is updated with the email data.
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Microsoft Outlook
Automate email tasks with Microsoft Outlook in Latenode. Send personalized emails, track replies, or create calendar events based on triggers from other apps. Latenode lets you integrate Outlook with your CRM, database, or other tools in visual workflows. Manage email flow without manual work, customize it with code, and scale it on demand.
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How can I connect my Google Business Profile account to Microsoft Outlook using Latenode?
To connect your Google Business Profile account to Microsoft Outlook on Latenode, follow these steps:
Can I get notified of new Google Business Profile reviews in Outlook?
Yes, easily! Use Latenode to trigger Outlook emails for new reviews. Benefit from instant notifications, improving response time and customer engagement.
What types of tasks can I perform by integrating Google Business Profile with Microsoft Outlook?
Integrating Google Business Profile with Microsoft Outlook allows you to perform various tasks, including:
How to automatically update my Outlook calendar with GBP events?
Latenode lets you automate calendar updates. Connect Google Business Profile to Outlook and sync events seamlessly, ensuring no scheduling conflicts.
Are there any limitations to the Google Business Profile and Microsoft Outlook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: