How to connect Google Business Profile and Microsoft SQL Server
Create a New Scenario to Connect Google Business Profile and Microsoft SQL Server
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Microsoft SQL Server will be your first step. To do this, click "Choose an app," find Google Business Profile or Microsoft SQL Server, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft SQL Server Node
Next, click the plus (+) icon on the Google Business Profile node, select Microsoft SQL Server from the list of available apps, and choose the action you need from the list of nodes within Microsoft SQL Server.


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Microsoft SQL Server


Authenticate Microsoft SQL Server
Now, click the Microsoft SQL Server node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft SQL Server settings. Authentication allows you to use Microsoft SQL Server through Latenode.
Configure the Google Business Profile and Microsoft SQL Server Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Microsoft SQL Server Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Microsoft SQL Server
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Microsoft SQL Server, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Microsoft SQL Server integration works as expected. Depending on your setup, data should flow between Google Business Profile and Microsoft SQL Server (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Microsoft SQL Server
Google Business Profile + Microsoft SQL Server + Slack: When a new review is received on Google Business Profile, the review data is saved to Microsoft SQL Server, and a notification is sent to a Slack channel.
Microsoft SQL Server + Google Business Profile + Google Sheets: New or updated rows in Microsoft SQL Server trigger fetching data from Google Business Profile and then adding this data as a new row to a Google Sheet.
Google Business Profile and Microsoft SQL Server integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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See how Latenode works
FAQ Google Business Profile and Microsoft SQL Server
How can I connect my Google Business Profile account to Microsoft SQL Server using Latenode?
To connect your Google Business Profile account to Microsoft SQL Server on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Microsoft SQL Server accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Google Business Profile reviews to SQL?
Yes, you can! Latenode’s visual editor makes it easy to automate this, ensuring your database is always up-to-date with valuable customer feedback. Scale your data analysis effortlessly!
What types of tasks can I perform by integrating Google Business Profile with Microsoft SQL Server?
Integrating Google Business Profile with Microsoft SQL Server allows you to perform various tasks, including:
- Backing up Google Business Profile reviews to a secure SQL database.
- Analyzing review sentiment trends using SQL queries.
- Automatically updating business hours in SQL from Google Business Profile.
- Generating custom reports on listing performance from combined data.
- Triggering alerts based on negative reviews stored in SQL.
How does Latenode handle Google Business Profile API rate limits?
Latenode includes built-in rate limiting controls, error handling, and retry logic to ensure stable performance. You can also implement custom strategies using JavaScript.
Are there any limitations to the Google Business Profile and Microsoft SQL Server integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data migration might require manual configuration for large datasets.
- Complex SQL queries might require advanced SQL knowledge.
- Google Business Profile API changes could affect workflow stability, requiring updates.