How to connect Google Business Profile and Microsoft Teams
Create a New Scenario to Connect Google Business Profile and Microsoft Teams
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Microsoft Teams will be your first step. To do this, click "Choose an app," find Google Business Profile or Microsoft Teams, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft Teams Node
Next, click the plus (+) icon on the Google Business Profile node, select Microsoft Teams from the list of available apps, and choose the action you need from the list of nodes within Microsoft Teams.


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Microsoft Teams

Authenticate Microsoft Teams
Now, click the Microsoft Teams node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft Teams settings. Authentication allows you to use Microsoft Teams through Latenode.
Configure the Google Business Profile and Microsoft Teams Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Microsoft Teams Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Microsoft Teams
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Microsoft Teams, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Microsoft Teams integration works as expected. Depending on your setup, data should flow between Google Business Profile and Microsoft Teams (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Microsoft Teams
Google Business Profile + Google Sheets + Microsoft Teams: When a new review is posted on Google Business Profile, the details are added to a Google Sheet. If the rating is below a certain threshold, a notification is sent to a Microsoft Teams channel.
Microsoft Teams + Google Business Profile + Zendesk: When a new message containing a specific keyword (e.g., 'GBP issue') is posted in a Microsoft Teams channel, the workflow creates a Zendesk ticket for follow-up.
Google Business Profile and Microsoft Teams integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Microsoft Teams
Use Microsoft Teams in Latenode to automate notifications and approvals. Instead of manual updates, automatically post messages based on triggers from other apps (like CRM or databases). Streamline workflows and improve team communication by connecting Teams to your automated processes without complex coding.
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See how Latenode works
FAQ Google Business Profile and Microsoft Teams
How can I connect my Google Business Profile account to Microsoft Teams using Latenode?
To connect your Google Business Profile account to Microsoft Teams on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Microsoft Teams accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified in Teams about new Google Business Profile reviews?
Yes, you can! Latenode lets you automate notifications for new Google Business Profile reviews in Microsoft Teams, ensuring prompt responses and improved customer engagement, thanks to the real-time workflow capabilities.
What types of tasks can I perform by integrating Google Business Profile with Microsoft Teams?
Integrating Google Business Profile with Microsoft Teams allows you to perform various tasks, including:
- Receive instant alerts for new customer reviews.
- Share positive reviews directly to a dedicated Teams channel.
- Automatically update team members on listing performance.
- Post Google Business Profile updates to Teams for collaboration.
- Track review sentiment and alert the team to negative feedback.
How can Latenode enhance Google Business Profile data management?
Latenode automates data extraction from Google Business Profile, allowing analysis and customized reports. No-code blocks and JavaScript transform and route your data.
Are there any limitations to the Google Business Profile and Microsoft Teams integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on the Google Business Profile API's polling frequency.
- Complex data transformations may require JavaScript knowledge.
- Large volumes of data may impact workflow execution time.