Google Business Profile and Mixpanel Integration

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Google Business Profile

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Step 2: Choose an Action

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How to connect Google Business Profile and Mixpanel

Create a New Scenario to Connect Google Business Profile and Mixpanel

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Mixpanel will be your first step. To do this, click "Choose an app," find Google Business Profile or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node

Select the Google Business Profile node from the app selection panel on the right.

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Google Business Profile

Configure the Google Business Profile

Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Business Profile

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Connect Google Business Profile

Sign In

Run node once

Add the Mixpanel Node

Next, click the plus (+) icon on the Google Business Profile node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

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Google Business Profile

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Mixpanel

Authenticate Mixpanel

Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.

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Google Business Profile

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Mixpanel

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Configure the Google Business Profile and Mixpanel Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Mixpanel Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Business Profile and Mixpanel Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Business Profile, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Mixpanel integration works as expected. Depending on your setup, data should flow between Google Business Profile and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Business Profile and Mixpanel

Google Business Profile + Mixpanel + Slack: When a new review is submitted to Google Business Profile, the sentiment is analyzed and a Mixpanel event is tracked. If the sentiment is negative, a notification is sent to a dedicated Slack channel.

Mixpanel + Google Business Profile + Zendesk: When a key user segment drops in Mixpanel, the system checks for recent negative reviews on Google Business Profile. If negative reviews are found, a Zendesk ticket is created to address the potential issue.

Google Business Profile and Mixpanel integration alternatives

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

About Mixpanel

Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.

See how Latenode works

FAQ Google Business Profile and Mixpanel

How can I connect my Google Business Profile account to Mixpanel using Latenode?

To connect your Google Business Profile account to Mixpanel on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Business Profile and click on "Connect".
  • Authenticate your Google Business Profile and Mixpanel accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track offline conversions driven by GBP interactions?

Yes, you can! Latenode's flexibility allows you to send Google Business Profile interaction data to Mixpanel, track conversions, and analyze the effectiveness of your local marketing efforts.

What types of tasks can I perform by integrating Google Business Profile with Mixpanel?

Integrating Google Business Profile with Mixpanel allows you to perform various tasks, including:

  • Track new customer acquisition from Google Business Profile interactions.
  • Analyze which GBP keywords drive the most valuable user segments.
  • Send review alerts to a dedicated Mixpanel cohort for action.
  • Visualize the correlation between GBP updates and user behavior trends.
  • Trigger personalized Mixpanel messages based on GBP review sentiment.

Can I automate review sentiment analysis within Latenode?

Yes, you can use Latenode's AI blocks to analyze Google Business Profile review sentiment and trigger actions in Mixpanel based on the results.

Are there any limitations to the Google Business Profile and Mixpanel integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Google Business Profile might not be fully accessible.
  • Real-time updates depend on Google Business Profile API availability.
  • Complex data transformations might require JavaScript code blocks.

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