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Track Google Business Profile performance in Mixpanel to understand how online presence drives customer behavior. Latenode's visual editor and affordable execution pricing makes custom analysis and reporting easier than ever, so you can optimize listings without overspending.
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Create Google Business Profile to Mixpanel workflow
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Create a New Scenario to Connect Google Business Profile and Mixpanel
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Mixpanel will be your first step. To do this, click "Choose an app," find Google Business Profile or Mixpanel, and select the appropriate trigger to start the scenario.
Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.
Google Business Profile
Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mixpanel Node
Next, click the plus (+) icon on the Google Business Profile node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.
Google Business Profile
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Mixpanel
Authenticate Mixpanel
Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.
Configure the Google Business Profile and Mixpanel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Mixpanel Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Mixpanel
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Business Profile, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Mixpanel integration works as expected. Depending on your setup, data should flow between Google Business Profile and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Business Profile + Mixpanel + Slack: When a new review is submitted to Google Business Profile, the sentiment is analyzed and a Mixpanel event is tracked. If the sentiment is negative, a notification is sent to a dedicated Slack channel.
Mixpanel + Google Business Profile + Zendesk: When a key user segment drops in Mixpanel, the system checks for recent negative reviews on Google Business Profile. If negative reviews are found, a Zendesk ticket is created to address the potential issue.
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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How can I connect my Google Business Profile account to Mixpanel using Latenode?
To connect your Google Business Profile account to Mixpanel on Latenode, follow these steps:
Can I track offline conversions driven by GBP interactions?
Yes, you can! Latenode's flexibility allows you to send Google Business Profile interaction data to Mixpanel, track conversions, and analyze the effectiveness of your local marketing efforts.
What types of tasks can I perform by integrating Google Business Profile with Mixpanel?
Integrating Google Business Profile with Mixpanel allows you to perform various tasks, including:
Can I automate review sentiment analysis within Latenode?
Yes, you can use Latenode's AI blocks to analyze Google Business Profile review sentiment and trigger actions in Mixpanel based on the results.
Are there any limitations to the Google Business Profile and Mixpanel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: