How to connect Google Business Profile and NetHunt
Create a New Scenario to Connect Google Business Profile and NetHunt
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or NetHunt will be your first step. To do this, click "Choose an app," find Google Business Profile or NetHunt, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the NetHunt Node
Next, click the plus (+) icon on the Google Business Profile node, select NetHunt from the list of available apps, and choose the action you need from the list of nodes within NetHunt.


Google Business Profile
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NetHunt


Authenticate NetHunt
Now, click the NetHunt node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your NetHunt settings. Authentication allows you to use NetHunt through Latenode.
Configure the Google Business Profile and NetHunt Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and NetHunt Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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NetHunt
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, NetHunt, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and NetHunt integration works as expected. Depending on your setup, data should flow between Google Business Profile and NetHunt (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and NetHunt
Google Business Profile + Slack + NetHunt: When a new review is posted on Google Business Profile, a notification is sent to a designated Slack channel. This alerts the sales team to promptly follow up with the customer, and a comment is added to the corresponding NetHunt record if it exists.
NetHunt + Google Business Profile + Google Sheets: When a new lead is created or updated in NetHunt, the total number of leads is updated in Google Sheets. A post is also created on Google Business Profile indicating the company's growing customer base.
Google Business Profile and NetHunt integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About NetHunt
Sync NetHunt CRM with Latenode to automate sales processes. Update deals, create tasks, or send personalized emails based on triggers. Latenode’s visual editor and flexible tools mean no-code data routing and AI-powered lead qualification — build scalable sales flows without complex scripts.
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See how Latenode works
FAQ Google Business Profile and NetHunt
How can I connect my Google Business Profile account to NetHunt using Latenode?
To connect your Google Business Profile account to NetHunt on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and NetHunt accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I log new Google reviews in NetHunt automatically?
Yes, you can! Latenode allows real-time review monitoring. Get instant NetHunt updates for each new Google Business Profile review, ensuring timely customer engagement.
What types of tasks can I perform by integrating Google Business Profile with NetHunt?
Integrating Google Business Profile with NetHunt allows you to perform various tasks, including:
- Create new NetHunt leads from positive Google Business Profile reviews.
- Update NetHunt records with Google Business Profile review sentiment analysis.
- Trigger email campaigns based on Google Business Profile star ratings.
- Send internal notifications for negative Google Business Profile reviews.
- Aggregate Google Business Profile data into NetHunt reports.
Can I use JavaScript to transform Google Business Profile data?
Yes! Latenode's JavaScript blocks let you manipulate Google Business Profile data before it enters NetHunt, offering unmatched flexibility.
Are there any limitations to the Google Business Profile and NetHunt integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile reviews require manual import.
- NetHunt custom field updates are subject to NetHunt API limits.
- Image uploads from Google Business Profile to NetHunt aren't directly supported.