How to connect Google Business Profile and Netlify
Create a New Scenario to Connect Google Business Profile and Netlify
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Netlify will be your first step. To do this, click "Choose an app," find Google Business Profile or Netlify, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Netlify Node
Next, click the plus (+) icon on the Google Business Profile node, select Netlify from the list of available apps, and choose the action you need from the list of nodes within Netlify.


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Netlify

Authenticate Netlify
Now, click the Netlify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Netlify settings. Authentication allows you to use Netlify through Latenode.
Configure the Google Business Profile and Netlify Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Netlify Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Netlify
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Netlify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Netlify integration works as expected. Depending on your setup, data should flow between Google Business Profile and Netlify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Netlify
Google Business Profile + Slack: When a new review is posted on Google Business Profile, a message is sent to a designated Slack channel to alert the team.
Netlify + Google Business Profile + Airtable: When a new deployment succeeds on Netlify, fetch site details and create a new record in Airtable, including the site name, deployment URL, and associate it with the business location via data from Google Business Profile.
Google Business Profile and Netlify integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Netlify
Use Netlify with Latenode to automate website deployments based on triggers from other apps. Update content, manage builds, and monitor site status directly within Latenode workflows. Simplify web development pipelines and connect them to your broader business processes using visual, scalable automation.
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See how Latenode works
FAQ Google Business Profile and Netlify
How can I connect my Google Business Profile account to Netlify using Latenode?
To connect your Google Business Profile account to Netlify on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Netlify accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger website updates from new Google Business Profile reviews?
Yes, you can! Latenode lets you automate Netlify deployments based on Google Business Profile reviews, ensuring your site reflects the latest customer feedback. Use visual blocks or JavaScript for advanced customization.
What types of tasks can I perform by integrating Google Business Profile with Netlify?
Integrating Google Business Profile with Netlify allows you to perform various tasks, including:
- Automatically update website content with new Google Business Profile posts.
- Trigger Netlify deployments upon receiving positive Google Business Profile reviews.
- Dynamically update website SEO metadata using Google Business Profile information.
- Create and update website landing pages based on Google Business Profile data.
- Monitor review sentiment and trigger alerts for negative feedback via Netlify functions.
How can Latenode help manage Google Business Profile location data?
Latenode automates updates to your Netlify site when location details change in Google Business Profile, ensuring data consistency across platforms.
Are there any limitations to the Google Business Profile and Netlify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Netlify APIs may affect workflow execution.
- Complex data transformations might require JavaScript knowledge for optimal results.
- Real-time updates depend on the polling interval set within the Latenode workflow.