How to connect Google Business Profile and NetSuite
Create a New Scenario to Connect Google Business Profile and NetSuite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or NetSuite will be your first step. To do this, click "Choose an app," find Google Business Profile or NetSuite, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the NetSuite Node
Next, click the plus (+) icon on the Google Business Profile node, select NetSuite from the list of available apps, and choose the action you need from the list of nodes within NetSuite.


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Authenticate NetSuite
Now, click the NetSuite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your NetSuite settings. Authentication allows you to use NetSuite through Latenode.
Configure the Google Business Profile and NetSuite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and NetSuite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, NetSuite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and NetSuite integration works as expected. Depending on your setup, data should flow between Google Business Profile and NetSuite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and NetSuite
Google Business Profile + Slack: When a new or updated review is posted on Google Business Profile, a notification is sent to a designated Slack channel to alert the sales team.
Google Business Profile + Google Sheets: This automation tracks products mentioned in Google Business Profile reviews. When a new or updated review is posted, the review content is parsed and products mentioned are added as a new row in Google Sheets.
Google Business Profile and NetSuite integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About NetSuite
Sync NetSuite data with other apps using Latenode. Automate order processing, inventory updates, or financial reporting. Connect NetSuite to your CRM, marketing tools, or database. Use Latenode's visual editor and custom code options for precise control and scalable workflows, avoiding manual data entry and errors. Integrate complex logic easily.
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See how Latenode works
FAQ Google Business Profile and NetSuite
How can I connect my Google Business Profile account to NetSuite using Latenode?
To connect your Google Business Profile account to NetSuite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and NetSuite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync Google Business Profile reviews to NetSuite as customer feedback?
Yes, you can! Latenode allows you to automate the review import. This helps centralize feedback and improve service tracking. Plus, AI can analyze the sentiment of each review.
What types of tasks can I perform by integrating Google Business Profile with NetSuite?
Integrating Google Business Profile with NetSuite allows you to perform various tasks, including:
- Create NetSuite support cases from negative Google Business Profile reviews.
- Update NetSuite customer records based on Google Business Profile interactions.
- Trigger NetSuite marketing campaigns from positive Google Business Profile ratings.
- Automatically create NetSuite tasks for new Google Business Profile questions.
- Monitor Google Business Profile performance from NetSuite dashboards.
How do I handle errors during data transfer with NetSuite and Google Business Profile?
Latenode provides robust error logging and retry mechanisms,ensuring reliable data transfer even with API hiccups or rate limits.
Are there any limitations to the Google Business Profile and NetSuite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may require manual setup for complex data structures.
- Real-time updates are subject to Google Business Profile and NetSuite API rate limits.
- Custom fields in NetSuite might need specific mapping configurations.