How to connect Google Business Profile and Omnisend
Create a New Scenario to Connect Google Business Profile and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Omnisend will be your first step. To do this, click "Choose an app," find Google Business Profile or Omnisend, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Google Business Profile node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.


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Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Google Business Profile and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Omnisend integration works as expected. Depending on your setup, data should flow between Google Business Profile and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Omnisend
Google Business Profile + Google Sheets + Omnisend: When a new review is posted on Google Business Profile, the review details are added to a Google Sheet. This action then triggers a personalized email to the reviewer via Omnisend, thanking them for their feedback.
Omnisend + Google Business Profile + Slack: When a customer performs a custom event in Omnisend (e.g., makes a purchase), a Slack message is sent to a designated channel encouraging the team to request a review from the customer on their Google Business Profile.
Google Business Profile and Omnisend integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ Google Business Profile and Omnisend
How can I connect my Google Business Profile account to Omnisend using Latenode?
To connect your Google Business Profile account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend SMS campaigns from new Google Business Profile reviews?
Yes, with Latenode! Automate SMS sends for positive reviews, boosting engagement. Use no-code or add custom logic via JavaScript for advanced filtering.
What types of tasks can I perform by integrating Google Business Profile with Omnisend?
Integrating Google Business Profile with Omnisend allows you to perform various tasks, including:
- Send personalized thank you SMS messages for new positive reviews.
- Add new Google Business Profile reviewers to an Omnisend contact list.
- Update Omnisend subscriber properties with Google Business Profile data.
- Trigger email campaigns in Omnisend based on Google Business Profile updates.
- Send internal notifications about negative reviews via Omnisend SMS.
How does Latenode handle Google Business Profile API rate limits?
Latenode intelligently manages API calls, employing queues and error handling to prevent rate limit issues, ensuring reliable automation workflows.
Are there any limitations to the Google Business Profile and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Business Profile may require custom solutions.
- Complex data transformations might necessitate JavaScript coding.
- The integration depends on the availability of Google Business Profile and Omnisend APIs.