How to connect Google Business Profile and OpenAI GPT Assistants
Create a New Scenario to Connect Google Business Profile and OpenAI GPT Assistants
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or OpenAI GPT Assistants will be your first step. To do this, click "Choose an app," find Google Business Profile or OpenAI GPT Assistants, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the OpenAI GPT Assistants Node
Next, click the plus (+) icon on the Google Business Profile node, select OpenAI GPT Assistants from the list of available apps, and choose the action you need from the list of nodes within OpenAI GPT Assistants.


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OpenAI GPT Assistants

Authenticate OpenAI GPT Assistants
Now, click the OpenAI GPT Assistants node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenAI GPT Assistants settings. Authentication allows you to use OpenAI GPT Assistants through Latenode.
Configure the Google Business Profile and OpenAI GPT Assistants Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and OpenAI GPT Assistants Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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OpenAI GPT Assistants
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, OpenAI GPT Assistants, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and OpenAI GPT Assistants integration works as expected. Depending on your setup, data should flow between Google Business Profile and OpenAI GPT Assistants (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and OpenAI GPT Assistants
Google Business Profile + OpenAI GPT Assistants + Slack: When a new review is posted on Google Business Profile, use OpenAI GPT Assistants to analyze the sentiment and generate a summary. Post this summary to a designated Slack channel.
Google Business Profile + OpenAI GPT Assistants + Google Sheets: When a new review is posted on Google Business Profile, use OpenAI GPT Assistants to generate a response. Then, create a reply to the review on Google Business Profile and log the review and the generated response in a Google Sheet.
Google Business Profile and OpenAI GPT Assistants integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About OpenAI GPT Assistants
Use OpenAI GPT Assistants within Latenode to automate complex tasks like customer support or content creation. Configure Assistants with prompts and integrate them into broader workflows. Chain them with file parsing, webhooks, or database updates for scalable, automated solutions. Benefit from Latenode's no-code flexibility and affordable execution-based pricing.
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FAQ Google Business Profile and OpenAI GPT Assistants
How can I connect my Google Business Profile account to OpenAI GPT Assistants using Latenode?
To connect your Google Business Profile account to OpenAI GPT Assistants on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and OpenAI GPT Assistants accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update my Google Business Profile using AI?
Yes, you can! Latenode lets you use OpenAI GPT Assistants to generate engaging content for your Google Business Profile, improving customer interaction and saving time.
What types of tasks can I perform by integrating Google Business Profile with OpenAI GPT Assistants?
Integrating Google Business Profile with OpenAI GPT Assistants allows you to perform various tasks, including:
- Automating responses to customer reviews using AI.
- Generating fresh content for Google Business Profile posts.
- Analyzing customer sentiment from reviews for business insights.
- Scheduling Google Business Profile updates based on AI triggers.
- Creating automated welcome messages for new customers.
What kind of Google Business Profile data can I access in Latenode?
You can access business name, address, phone number, reviews, posts, and other listing details directly within Latenode workflows.
Are there any limitations to the Google Business Profile and OpenAI GPT Assistants integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and OpenAI APIs.
- Accuracy of AI-generated content is dependent on the quality of prompts.
- Some Google Business Profile data fields might require manual configuration.