How to connect Google Business Profile and OpenAI Responses
Create a New Scenario to Connect Google Business Profile and OpenAI Responses
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or OpenAI Responses will be your first step. To do this, click "Choose an app," find Google Business Profile or OpenAI Responses, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the OpenAI Responses Node
Next, click the plus (+) icon on the Google Business Profile node, select OpenAI Responses from the list of available apps, and choose the action you need from the list of nodes within OpenAI Responses.


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OpenAI Responses

Authenticate OpenAI Responses
Now, click the OpenAI Responses node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenAI Responses settings. Authentication allows you to use OpenAI Responses through Latenode.
Configure the Google Business Profile and OpenAI Responses Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and OpenAI Responses Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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OpenAI Responses
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, OpenAI Responses, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and OpenAI Responses integration works as expected. Depending on your setup, data should flow between Google Business Profile and OpenAI Responses (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and OpenAI Responses
Google Business Profile + OpenAI Responses + Slack: When a new review is posted on Google Business Profile, the content is sent to OpenAI to analyze the sentiment. Based on the sentiment, a message is posted to a designated Slack channel, notifying the team of the new review and its sentiment.
OpenAI Responses + Google Business Profile + Google Sheets: Using OpenAI, generate content for a Google Business Profile post. Once the content is generated, it is automatically posted to Google Business Profile and the generated content is logged in a Google Sheet for record-keeping and analysis.
Google Business Profile and OpenAI Responses integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About OpenAI Responses
Need AI-powered text generation? Use OpenAI Responses in Latenode to automate content creation, sentiment analysis, and data enrichment directly within your workflows. Streamline tasks like generating product descriptions or classifying customer feedback. Latenode lets you chain AI tasks with other services, adding logic and routing based on results – all without code.
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FAQ Google Business Profile and OpenAI Responses
How can I connect my Google Business Profile account to OpenAI Responses using Latenode?
To connect your Google Business Profile account to OpenAI Responses on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and OpenAI Responses accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically respond to Google Business Profile reviews?
Yes, you can! Latenode's advanced logic and AI integration enable automated, personalized responses. This saves time and improves customer engagement by ensuring timely, relevant feedback.
What types of tasks can I perform by integrating Google Business Profile with OpenAI Responses?
Integrating Google Business Profile with OpenAI Responses allows you to perform various tasks, including:
- Generate personalized responses to customer reviews automatically.
- Analyze review sentiment and identify areas for business improvement.
- Create and update Google Business Profile FAQ content with AI.
- Automate posting of engaging content based on trending topics.
- Monitor competitor activity and generate response strategies.
Can I use Javascript to customize the OpenAI prompt?
Yes, Latenode's JavaScript support allows complete prompt customization, enabling advanced control over AI-generated responses within your workflows.
Are there any limitations to the Google Business Profile and OpenAI Responses integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- OpenAI Responses usage is subject to OpenAI's rate limits and pricing.
- Access to certain Google Business Profile data may depend on API permissions.
- Complex workflows with high volumes may require optimization for performance.