How to connect Google Business Profile and OpenPhone
Create a New Scenario to Connect Google Business Profile and OpenPhone
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or OpenPhone will be your first step. To do this, click "Choose an app," find Google Business Profile or OpenPhone, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the OpenPhone Node
Next, click the plus (+) icon on the Google Business Profile node, select OpenPhone from the list of available apps, and choose the action you need from the list of nodes within OpenPhone.


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Authenticate OpenPhone
Now, click the OpenPhone node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenPhone settings. Authentication allows you to use OpenPhone through Latenode.
Configure the Google Business Profile and OpenPhone Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and OpenPhone Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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OpenPhone
Trigger on Webhook
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Google Business Profile
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, OpenPhone, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and OpenPhone integration works as expected. Depending on your setup, data should flow between Google Business Profile and OpenPhone (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and OpenPhone
Google Business Profile + Slack + OpenPhone: When a new review is posted on Google Business Profile, a notification is sent to a designated Slack channel. This allows for quick review and response, with the option to initiate a call or text via OpenPhone directly from the alert for immediate customer engagement.
OpenPhone + Google Business Profile + HubSpot: When a call or text event occurs in OpenPhone, the automation creates or updates a contact in HubSpot. Following this, the automation can be configured to also update the contact's interaction history (e.g., adding a note) within Google Business Profile, linking customer communication activities with their business profile interactions.
Google Business Profile and OpenPhone integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About OpenPhone
Use OpenPhone in Latenode to automate SMS and call workflows. Log activities, trigger actions based on call outcomes, and sync data to CRMs. By using Latenode, you orchestrate OpenPhone within complex workflows, adding logic and integrations not available in OpenPhone alone. Scale customer communication using no-code tools and AI.
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FAQ Google Business Profile and OpenPhone
How can I connect my Google Business Profile account to OpenPhone using Latenode?
To connect your Google Business Profile account to OpenPhone on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and OpenPhone accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically text new reviewers using Google Business Profile and OpenPhone?
Yes! With Latenode, trigger OpenPhone texts when new Google Business Profile reviews appear. Thank reviewers instantly, boosting customer engagement and loyalty automatically.
What types of tasks can I perform by integrating Google Business Profile with OpenPhone?
Integrating Google Business Profile with OpenPhone allows you to perform various tasks, including:
- Send a thank you SMS via OpenPhone for each new positive review.
- Notify your team via OpenPhone of any negative Google Business Profile reviews.
- Automatically update OpenPhone contacts with info from Google Business Profile leads.
- Log Google Business Profile inquiries as new tasks in OpenPhone.
- Create OpenPhone follow-up reminders for unanswered Google Business Profile questions.
How secure is my Google Business Profile data within Latenode's workflows?
Latenode employs enterprise-grade security measures, including encryption and access controls, ensuring your Google Business Profile data is protected at all times.
Are there any limitations to the Google Business Profile and OpenPhone integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data prior to integration might not be immediately accessible.
- OpenPhone calling features cannot be directly triggered from Google Business Profile events.
- Rate limits imposed by Google Business Profile and OpenPhone may affect high-volume workflows.