How to connect Google Business Profile and Ortto
Create a New Scenario to Connect Google Business Profile and Ortto
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Ortto will be your first step. To do this, click "Choose an app," find Google Business Profile or Ortto, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ortto Node
Next, click the plus (+) icon on the Google Business Profile node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.


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Ortto

Authenticate Ortto
Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.
Configure the Google Business Profile and Ortto Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Ortto Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Ortto
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Ortto integration works as expected. Depending on your setup, data should flow between Google Business Profile and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Ortto
Google Business Profile + Ortto + Slack: When a new positive review is received in Google Business Profile, Ortto tags the user as a promoter. Subsequently, a notification is sent to the marketing team via Slack to highlight the positive feedback.
Ortto + Google Business Profile + Zendesk: When a new user in Ortto matches a specific profile, an automated review request is sent via Google Business Profile. A Zendesk ticket is then created to track the follow-up on the review request.
Google Business Profile and Ortto integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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See how Latenode works
FAQ Google Business Profile and Ortto
How can I connect my Google Business Profile account to Ortto using Latenode?
To connect your Google Business Profile account to Ortto on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Ortto accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Ortto campaigns from new Google Business Profile reviews?
Yes, you can! Latenode allows you to automatically trigger Ortto campaigns when new reviews are posted on your Google Business Profile, helping you engage customers faster with personalized messaging.
What types of tasks can I perform by integrating Google Business Profile with Ortto?
Integrating Google Business Profile with Ortto allows you to perform various tasks, including:
- Adding new Google Business Profile reviewers to Ortto as contacts.
- Updating Ortto contact properties based on Google Business Profile reviews.
- Triggering personalized email sequences in Ortto for positive reviews.
- Sending internal notifications for negative Google Business Profile reviews.
- Creating Ortto segments based on Google Business Profile interaction.
How secure is my Google Business Profile data when using Latenode?
Latenode employs robust security measures, including encryption and secure authentication protocols, ensuring your Google Business Profile data remains protected during integration.
Are there any limitations to the Google Business Profile and Ortto integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile review data cannot be retroactively synced.
- Image extraction from Google Business Profile reviews is not supported.
- Rate limits on Google Business Profile API may affect high-volume workflows.