How to connect Google Business Profile and PagerDuty
Create a New Scenario to Connect Google Business Profile and PagerDuty
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or PagerDuty will be your first step. To do this, click "Choose an app," find Google Business Profile or PagerDuty, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the PagerDuty Node
Next, click the plus (+) icon on the Google Business Profile node, select PagerDuty from the list of available apps, and choose the action you need from the list of nodes within PagerDuty.


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Authenticate PagerDuty
Now, click the PagerDuty node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your PagerDuty settings. Authentication allows you to use PagerDuty through Latenode.
Configure the Google Business Profile and PagerDuty Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and PagerDuty Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Business Profile, PagerDuty, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and PagerDuty integration works as expected. Depending on your setup, data should flow between Google Business Profile and PagerDuty (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and PagerDuty
Google Business Profile + PagerDuty + Slack: When a new or updated review is received on Google Business Profile, the automation checks if the rating is below a certain threshold. If it is, a PagerDuty incident is triggered to alert the on-call team, and a Slack message is sent to a designated channel to inform the broader team about the negative review.
PagerDuty + Google Business Profile + Google Sheets: When a new or updated incident is triggered in PagerDuty, the automation checks if the incident title contains 'GBP'. If it does, the automation extracts relevant details from the PagerDuty incident and logs them into a Google Sheets spreadsheet for analysis and tracking of Google Business Profile related issues.
Google Business Profile and PagerDuty integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About PagerDuty
Integrate PagerDuty alerts into Latenode to automate incident response. Create flows that trigger actions based on alert severity, like escalating to specific channels or running diagnostic scripts. Centralize incident data and automate follow-ups. Using Latenode gives you a customizable, scalable response system without complex coding.
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FAQ Google Business Profile and PagerDuty
How can I connect my Google Business Profile account to PagerDuty using Latenode?
To connect your Google Business Profile account to PagerDuty on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and PagerDuty accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I escalate negative Google reviews to PagerDuty?
Yes, you can! Latenode's advanced logic allows you to filter reviews and automatically trigger PagerDuty incidents for urgent attention. Improve response times and protect your online reputation.
What types of tasks can I perform by integrating Google Business Profile with PagerDuty?
Integrating Google Business Profile with PagerDuty allows you to perform various tasks, including:
- Automatically alert on-call teams to new negative reviews.
- Create PagerDuty incidents for critical Q&A responses.
- Escalate Google Business Profile outages to engineering.
- Trigger alerts for high-priority customer inquiries.
- Log support tickets for Google Business Profile updates.
How easily can I filter Google Business Profile reviews in Latenode?
Filtering is simple. Use Latenode’s visual editor and JavaScript blocks to create custom criteria, ensuring only relevant reviews trigger PagerDuty alerts.
Are there any limitations to the Google Business Profile and PagerDuty integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and PagerDuty APIs apply.
- Historical data prior to integration setup is not accessible.
- Custom JavaScript code may be required for highly specific filtering logic.