How to connect Google Business Profile and Paperform
Create a New Scenario to Connect Google Business Profile and Paperform
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Paperform will be your first step. To do this, click "Choose an app," find Google Business Profile or Paperform, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Paperform Node
Next, click the plus (+) icon on the Google Business Profile node, select Paperform from the list of available apps, and choose the action you need from the list of nodes within Paperform.


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Paperform


Authenticate Paperform
Now, click the Paperform node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Paperform settings. Authentication allows you to use Paperform through Latenode.
Configure the Google Business Profile and Paperform Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Paperform Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Paperform
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Paperform, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Paperform integration works as expected. Depending on your setup, data should flow between Google Business Profile and Paperform (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Paperform
Paperform + Slack: When a new form submission is received in Paperform, a message is sent to a specified Slack channel, alerting the team to a potential new customer and their inquiry.
Paperform + Google Sheets: New submissions to a Paperform form automatically add a new row to a specified Google Sheet, collecting customer data for analysis and tracking.
Google Business Profile and Paperform integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Paperform
Automate form data handling with Paperform and Latenode. Collect responses and trigger follow-up actions: add leads to your CRM, create tasks in project management tools, or generate personalized documents. Latenode lets you process Paperform submissions with flexible logic, AI, and direct API integrations to scale your workflows without code.
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See how Latenode works
FAQ Google Business Profile and Paperform
How can I connect my Google Business Profile account to Paperform using Latenode?
To connect your Google Business Profile account to Paperform on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Paperform accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update my Google Business Profile from Paperform submissions?
Yes, you can! Latenode allows real-time updates to your Google Business Profile based on form data, ensuring business information is always current and reflects customer input seamlessly.
What types of tasks can I perform by integrating Google Business Profile with Paperform?
Integrating Google Business Profile with Paperform allows you to perform various tasks, including:
- Automatically posting new Paperform entries as Google Business Profile updates.
- Creating personalized thank-you messages via Paperform based on Google reviews.
- Updating business hours on Google Business Profile based on Paperform submissions.
- Collecting customer feedback via Paperform and tracking trends in Google Sheets.
- Triggering internal notifications for negative reviews using Latenode's AI sentiment analysis.
What Google Business Profile data can I access through Latenode?
Latenode provides access to location info, reviews, posts, and insights, enabling dynamic workflows based on your profile's real-time performance and customer interactions.
Are there any limitations to the Google Business Profile and Paperform integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Business Profile and Paperform APIs may affect high-volume workflows.
- Advanced Paperform logic requiring custom code may need JavaScript blocks in Latenode.
- Initial setup requires admin access to both Google Business Profile and Paperform accounts.