Google Business Profile and Pipedrive Integration

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Automatically create or update Pipedrive deals based on Google Business Profile form submissions using Latenode's visual editor. Scale affordably with execution-based pricing, and customize your workflow using Javascript.

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Google Business Profile

Pipedrive

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Business Profile and Pipedrive

Create a New Scenario to Connect Google Business Profile and Pipedrive

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Pipedrive will be your first step. To do this, click "Choose an app," find Google Business Profile or Pipedrive, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node

Select the Google Business Profile node from the app selection panel on the right.

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Google Business Profile

Configure the Google Business Profile

Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Business Profile

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Connect Google Business Profile

Sign In

Run node once

Add the Pipedrive Node

Next, click the plus (+) icon on the Google Business Profile node, select Pipedrive from the list of available apps, and choose the action you need from the list of nodes within Pipedrive.

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Google Business Profile

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Pipedrive

Authenticate Pipedrive

Now, click the Pipedrive node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipedrive settings. Authentication allows you to use Pipedrive through Latenode.

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Google Business Profile

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Pipedrive

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Connect Pipedrive

Sign In

Run node once

Configure the Google Business Profile and Pipedrive Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Business Profile

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Pipedrive

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Pipedrive Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Business Profile and Pipedrive Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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AI Anthropic Claude 3

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Save and Activate the Scenario

After configuring Google Business Profile, Pipedrive, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Pipedrive integration works as expected. Depending on your setup, data should flow between Google Business Profile and Pipedrive (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Business Profile and Pipedrive

Google Business Profile + Pipedrive + Slack: When a new positive review is received in Google Business Profile, a new activity is created in Pipedrive to follow up with the client. A notification is then sent to a designated Slack channel to alert the sales team.

Pipedrive + Google Business Profile + Google Sheets: When a deal is updated to a closed/won status in Pipedrive, the automation fetches the relevant marketing data from Google Business Profile, and updates a specific row in Google Sheets to track marketing campaign ROI.

Google Business Profile and Pipedrive integration alternatives

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

About Pipedrive

Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.

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FAQ Google Business Profile and Pipedrive

How can I connect my Google Business Profile account to Pipedrive using Latenode?

To connect your Google Business Profile account to Pipedrive on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Business Profile and click on "Connect".
  • Authenticate your Google Business Profile and Pipedrive accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Pipedrive deals from new Google Business Profile reviews?

Yes, with Latenode, automatically creating Pipedrive deals from new Google Business Profile reviews is simple. Track positive reviews and instantly turn them into sales opportunities!

What types of tasks can I perform by integrating Google Business Profile with Pipedrive?

Integrating Google Business Profile with Pipedrive allows you to perform various tasks, including:

  • Create new Pipedrive deals from positive Google Business Profile reviews.
  • Update Pipedrive contact information based on Google Business Profile customer interactions.
  • Send personalized messages via Google Business Profile to new Pipedrive leads.
  • Track Google Business Profile review sentiment and update Pipedrive deal stages.
  • Log Google Business Profile inquiries as activities in Pipedrive.

How does Latenode handle data security when integrating Google Business Profile?

Latenode uses secure authentication protocols and encryption to protect your data during Google Business Profile integration,ensuring confidentiality.

Are there any limitations to the Google Business Profile and Pipedrive integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google Business Profile and Pipedrive APIs may affect workflow speed.
  • Custom field mappings beyond standard fields may require JavaScript or API calls.
  • Historical data migration between Google Business Profile and Pipedrive may require manual setup.

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