How to connect Google Business Profile and Pipefy
Create a New Scenario to Connect Google Business Profile and Pipefy
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Pipefy will be your first step. To do this, click "Choose an app," find Google Business Profile or Pipefy, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Pipefy Node
Next, click the plus (+) icon on the Google Business Profile node, select Pipefy from the list of available apps, and choose the action you need from the list of nodes within Pipefy.


Google Business Profile
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Pipefy


Authenticate Pipefy
Now, click the Pipefy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipefy settings. Authentication allows you to use Pipefy through Latenode.
Configure the Google Business Profile and Pipefy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Pipefy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Pipefy
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Pipefy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Pipefy integration works as expected. Depending on your setup, data should flow between Google Business Profile and Pipefy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Pipefy
Google Business Profile + Pipefy + Slack: When a new review is posted on Google Business Profile, a card is created in Pipefy to manage the feedback. A Slack message is sent to the team to alert them of the new review and the Pipefy card created for it.
Pipefy + Google Sheets + Google Business Profile: When a card is moved to a 'Done' phase in Pipefy, the details of the card are added to a Google Sheet. This Google Sheet data is then used to update Google Business Profile, specifically the sales data related to the services.
Google Business Profile and Pipefy integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Pipefy
Orchestrate Pipefy process management inside Latenode for end-to-end automation. Trigger flows on card changes, create new cards from external data, and sync Pipefy data with other apps. Bypass manual updates and build complex workflows using visual tools, code, or AI — without step limits or vendor lock-in.
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FAQ Google Business Profile and Pipefy
How can I connect my Google Business Profile account to Pipefy using Latenode?
To connect your Google Business Profile account to Pipefy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Pipefy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead capture from Google Business Profile reviews to Pipefy?
Yes, you can! Latenode's visual editor makes it easy to trigger Pipefy card creation from new Google Business Profile reviews, improving response times and lead management.
What types of tasks can I perform by integrating Google Business Profile with Pipefy?
Integrating Google Business Profile with Pipefy allows you to perform various tasks, including:
- Create Pipefy cards from new Google Business Profile reviews.
- Update Pipefy cards when Google Business Profile details change.
- Automatically send thank you messages for positive reviews.
- Track Google Business Profile review sentiment in Pipefy.
- Centralize location updates from Google Business Profile into Pipefy.
What Google Business Profile data can I access in Latenode workflows?
You can access reviews, location details, questions, and other publicly available data. Leverage JavaScript nodes for advanced parsing.
Are there any limitations to the Google Business Profile and Pipefy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits of Google Business Profile may affect high-volume workflows.
- Real-time updates depend on the polling interval configured in Latenode.
- Custom data parsing might require JavaScript knowledge.